MAM
Signpost India wins ad rights for 30 stations of Mumbai Metro
Mumbai: With respect to exclusive experiential and advertising rights on the Mumbai Metro Rail Network, Mumbai Metropolitan Region Development Authority (MMRDA) has onboarded Signpost India for the advertising rights of 30 Mumbai Metro stations.
“Signpost won the mandate following competitive bids that had the participation of major OOH media-owning firms. Seven major national and international advertising enterprises pitched for the project,” according to the statement.
The stations include seventeen stations on Line 2A and thirteen stations on Line 7. As a part of this project, Signpost will ensure the growth of non-fare revenue, a key element for the sustainability of public transport, based on a fixed revenue along with a revenue share model, the company said.
“It’s a delight to partner with MMMOCL (MMRDA) in the transit space with such a huge opportunity to showcase our analytic-based solutions for the brands to reach the commuters and ensure high mass ROI,” said Signpost India co-founder and director Dipankar Chatterjee. “Signpost India will bring in global media formats and design ideas for such large-scale projects. The experiential engagement will be a key factor in connecting with commuters for making everyday inspirational and transforming ordinary journeys into extraordinary experiences,” he added.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
