MAM
Signature Masterclass provides a stage for aspiring filmmakers to MAKE THEIR MARK
Bengaluru: India is a country of a billion people and a billion stories. These stories are real, imagined, perfect, imperfect and most of the times unique. Signature Masterclass in its fourth season is providing a stage to the country’s aspiring filmmakers to pitch these stories live to their favorite celebrities and stand a chance to bring their story to life as a short film.
Signature Masterclass powered by Signature Packaged Drinking Water is a unique platform that has over the years celebrated the world of films though artists, filmmakers and their stories. In its fourth edition, the platform has partnered with celebrated artists like Ayushmann Khurrana, Rajkummar Rao and Tamannah Bhatia. During the event, the artists will share their most honest and personal stories on how they made their mark in the industry in front of a live audience hosted by Kubbra Sait, post that the filmmakers will get to pitch the stories to the artists.
Speaking about Signature Masterclass Season 4, Amarpreet Anand, EVP & Portfolio Head, Marketing, Diageo India, said, “Signature Masterclass has always celebrated real-life success stories and over the years the platform has inspired people to follow their dreams and make their mark. We are thrilled to now take it a step further by being enablers to these story tellers & aspiring filmmakers. It is exciting to have some of India’s most talented artists help us on this journey”
“Content today is getting more and more democratized. It is in this spirit that we wanted to take the romance between Signature Masterclass and Films a step further by converting it into a platform that enables a filmmaker’s journey. Even we had a bit of fun on this journey as we got to create unique stories inspired by popular films of our celebrities,” adds Khushboo Benani, Head of Content, Influencer Marketing and Brand Advocacy at Diageo India.
Signature Masterclass this season even brings together the blockbuster duo in the hero film. The film stars Ayushmann Khurrana and is directed by Amar Kaushik, the two recently collaborated on the hit film ‘Bala’ and continue to bring the magic on screen.
The Signature Masterclass events are being held in Pune, Kolkata, Guwahati and Hyderabad over January and February 2020 and filmmakers can submit their stories on www.signaturemasterclass.co.in to be a part of the campaign. This edition of Signature Masterclass has been curated by VICE Media in association with Kommune and India Film Project.
MAM
Schneider Electric launches One Unit Mission for Women’s Day
Green Yodha 2.0 urges every Indian household to save one unit of electricity daily.
MUMBAI: Schneider Electric just flipped the switch on savings because this Women’s Day the brightest idea isn’t a new bulb, it’s turning one unit off. Schneider Electric launched the second phase of its Green Yodha initiative, ‘One Unit Mission’, on International Women’s Day 2026, calling on every Indian household to save at least one unit of electricity daily. The campaign was flagged off in Delhi by chief minister Rekha Gupta, actor and sustainability advocate Bhumi Pednekar, and other dignitaries.
Rekha Gupta said, “Delhi’s journey towards clean, resilient growth begins with how efficiently we use the energy we already have. Green Yodha 2.0 reminds us that every citizen is a stakeholder in India’s energy future, and saving one unit of power today is an act of nation-building for tomorrow.”
Schneider Electric India zone president, MD & CEO Deepak Sharma added, “India is entering a decade of unprecedented growth, and that growth will require enormous amounts of energy. The real challenge is not just how much power we produce, but how intelligently we use it. If every Indian household saves just one unit of electricity a day, the impact would be equivalent to planting billions of trees or taking millions of cars off the road.”
Schneider Electric India, vice president of marketing Rajat Abbi noted, “Sustainability becomes real when it is simple and measurable. The One Unit Mission is about turning awareness into everyday action.”
In FY 2023–24, India’s energy-efficiency programmes (PAT, UJALA, S&L, SLNP, CAFÉ) collectively saved 53.6 million tonnes of oil equivalent, avoided 321 million tonnes of CO₂ emissions, and reduced energy expenditure by Rs 2 lakh crore equivalent to nearly 6 per cent of national primary energy supply.
The initiative aligns with government efforts on efficient cooling, appliance standards and the Bureau of Energy Efficiency’s state-level SEEI FY 2024 framework, emphasising demand-side efficiency as a cost-effective complement to new generation capacity.
In a nation sprinting toward brighter, bigger tomorrows, Schneider isn’t selling more power, it’s quietly handing every household a daily superpower: the ability to save one unit and help light up a cleaner, more efficient future, one thoughtful switch at a time.
