MAM
Siddharth Sethi to head Mindshare’s digital business
Mumbai: Mindshare, the flagship media agency of GroupM, has appointed Siddharth Sethi as leader- Digital for Mindshare India.
Sethi’s last stint was as director India for Xaxis, GroupM‘s audience buying company.
He is taking over the position which was vacant since Ashok Lalla quit in May 2012. Lalla is now with Infosys as global head- digital marketing.
In his new role, Sethi will be responsible for boosting the agency’s full-service digital offerings geared towards actively pushing adaptive planning, performance and digital analytics to the fore.
Based out of Mumbai, he will report into Mindshare South Asia leader Ravi Rao.
Rao said, “We are very fortunate to have someone with such integrated expertise at the helm of our digital offerings. Siddharth‘s experience of having led Xaxis in India will be another factor in enhancing the overall digital offering as well his entrepreneurial culture will take Mindshare into a league of its own, well within the Original Thinking Framework for all brands. He is technologically savvy, understands the brand space and is performance driven.”
On his move to Mindshare, Sethi said, “I am delighted to be joining an agency with such an impressive digital portfolio. Over recent years Mindshare has really built a strong digital team with some really impressive digital and social media campaigns under its belt. I am really looking forward to building on this reputation.”
Sethi has over 12 years of experience in media management, marketing and product management. He has spent the last seven years focused on helping digital startups create products and revenue streams.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
