MAM
Siddharth Dabhade hangs up his boots at MIQ, joins Lemma
MUMBAI: After 24 years of navigating the competitive corridors of tech giants like IBM, Microsoft, Google, and Criteo, Siddharth Dabhade steps into the limelight with a new challenge.
His journey from the boardrooms of global multinationals to the forefront of cutting-edge innovation now finds him driving Lemma’s vision of revolutionising the digital out-of-home (DOOH) landscape.
As the newly appointed CBO, performance business at Lemma, Dabhade’s mission is clear: to take this omnichannel platform to unprecedented heights with its trailblazing, outcome-focused DOOH solutions.
Can his wealth of expertise and transformative leadership redefine the boundaries of advertising?
The stage is set for a new chapter in Lemma’s growth story.
Dabhade brings over 24 years of leadership experience in the digital advertising and technology sectors. Before joining Lemma, Dabhade served as the MD at MIQ, where he successfully launched and scaled commercial operations across India and China. He has held key leadership roles at industry giants such as IBM, Microsoft, Google, and Criteo, amassing expertise in P&L management, strategic advisory, business development, and customer relationships.
At Google, Dabhade led the travel business for India, and during his tenure at Criteo, he significantly contributed to the APAC leadership team, driving the company’s growth in the Indian market.
Commenting on his new role, Dabhade said, “As Digital Out-Of-Home (DOOH) continues to grow, it is now at the heart of omnichannel journeys, offering brands unparalleled opportunities to connect with consumers across screens and digital spaces. I’m excited to be a part of Lemma’s vision to pioneer this shift and to lead the expansion of the new solution as a powerful tool for outcome-driven growth through outdoor media globally.”
Lemma founder & CEO, Gulab Patil welcomed Dabhade’s appointment, stating, “Siddharth’s track record of driving growth in the digital adtech and programmatic space makes him an invaluable addition to our team. With this solution, we’re offering brands the next level of full-funnel performance driven by OOH, and Siddharth will be key in ensuring its success across markets. His leadership will be instrumental in capitalising on the massive opportunities that OOH now presents in not only shaping but also driving results through a full-funnel approach, from Outdoor to outcomes.”
Under Dabhade’s leadership, Lemma aims to reinforce its mission to transform emerging media through programmatic adtech. The company is focused on offering brands a comprehensive outdoor-to-outcome solution, leveraging DOOH to drive measurable results. This strategic expansion signals a pivotal moment in Lemma’s journey, positioning it at the forefront of the $65 billion global OOH market.
AD Agencies
Havas Media India bags integrated media mandate for Modenik Lifestyle
Agency to steer full-spectrum online and offline campaigns for iconic innerwear brands
MUMBAI: Havas Media India has been appointed as the media agency of record for Modenik Lifestyle, taking charge of both online and offline media strategy, planning, and buying for the popular innerwear and lifestyle brand.
Modenik Lifestyle is home to some of India’s most trusted brands, including Enamor, a leading fashion lingerie label celebrated for its modern designs, and Dixcy Scott, renowned for comfort and mass appeal across generations. Together, these brands reflect Modenik’s vision of delivering aspirational yet accessible lifestyle products to millions of Indians.
Under the new mandate, Havas Media India will oversee end-to-end media across Television, Print, Radio, Cinema, Digital, Out-of-Home, Mobile, and BTL activations. The partnership comes as Modenik accelerates its integrated media presence nationwide, with a special focus on South India where Havas Media has been expanding rapidly.
Modenik Lifestyle Pvt Ltd CEO and executive director Shekhar Tewari said, “We wanted a media partner who truly understands both digital and traditional landscapes. Havas Media India brings a sharp, data-driven approach and strong on-ground execution. We look forward to reaching the right audiences at the right moments and creating something impactful together.”
Havas Media Network India CEO Mohit Joshi added, “Modenik Lifestyle embodies the desire of brands to mean more and consumers to connect deeply. Their iconic products have won the love of generations, and we are thrilled to partner with them to drive desire-led growth across every touchpoint.”
Havas Media India & Havas Play COO Uday Mohan noted, “With brands like Dixcy Scott and Enamor, our goal is to elevate existing equity with seamless, insight-led campaigns. South India is a particularly exciting growth region, and this win reflects the momentum of our teams there.”
The mandate reinforces Havas Media India’s position as one of the fastest-growing media networks in India and strengthens its footprint in South India, a market known for its regional nuances and hyperlocal consumer engagement.
