MAM
SIA raids Kashmir Times office, seizes AK-47 cartridges in explosive probe
JAMMU: The State Investigation Agency of Jammu and Kashmir Police tore through the Jammu office of the Kashmir Times on Thursday, hauling out AK-47 cartridges, pistol rounds and hand-grenade pins in a search tied to allegations that the paper was pushing anti-India content.
Officials said SIA teams swept the premises, digging through computers and files as part of the widening probe. Promoters of the publication are expected to face questioning in the coming days.
Deputy chief minister Surinder Singh Choudhary urged restraint, warning that action must follow proof, not pressure. “If they have done something wrong, then action should be taken. If you do it only to build pressure, then that will be wrong,” he said.
Founded in 1954 by veteran journalist Ved Bhasin, the Kashmir Times has long carried a pro-separatist tag. After Bhasin’s death, his daughter Anuradha Bhasin Jamwal and her husband Prabodh Jamwal took charge of the paper’s management and editorial direction. Both are currently abroad. The print edition in Jammu has been defunct since 2021–22, though its online wing still ticks along. Bhasin’s name had earlier surfaced in the Ghulam Nabi Fai terror-seminar scandal.
With ammunition recovered, computers seized and questions piling up, the heat around the once-storied newsroom has suddenly turned blistering.
MAM
Joy Personal Care rolls out Ubtan Face Wash TVC with Shah Rukh Khan
New film pairs star power with simple skincare pitch for summer glow
MUMBAI: Joy Personal Care has unveiled a new television commercial for its Ubtan Face Wash, bringing together Shah Rukh Khan and Sanya Malhotra in a light-hearted campaign aimed at simplifying everyday skincare choices.
The film, which marks the product’s television debut, is set in a retail environment where Malhotra is seen navigating a shelf full of options before Khan steps in with his trademark charm to offer a fuss-free solution. The narrative leans on humour and relatability, turning a routine purchase into a playful exchange.
At its core, the campaign promotes the brand’s ubtan-based formulation, which blends traditional ingredients such as turmeric, saffron and sandalwood to address common summer concerns like tanning and dullness. The messaging keeps things simple, positioning the product as an easy addition to daily routines rather than a complicated skincare step.
RSH Global co-founder and chairman Sunil Agarwal said, “As summer sets in and exposure to sun and heat intensifies, skincare concerns like tan and dullness become more pronounced. Consumers today are looking for solutions that deliver visible results while remaining easy to incorporate into daily routines.”
Echoing the consumer-first approach, RSH Global chief marketing officer Poulomi Roy said, “Through this campaign, we have brought that insight to life in a simple and engaging way, showing how Joy Ubtan Face Wash makes traditional skincare easy and effective. Shah Rukh Khan and Sanya Malhotra add relatability and charm, helping the product connect more strongly with audiences.”
Sharing his experience, Shah Rukh Khan said the campaign stood out for its simplicity and everyday appeal, while Sanya Malhotra highlighted the natural chemistry and playful tone of the shoot.
The campaign will be amplified across television, digital and social platforms, signalling a wider push as the brand looks to strengthen its position in the competitive face wash segment.
Part of RSH Global, Joy Personal Care continues to build visibility through celebrity-led campaigns and sports partnerships, including associations with Kolkata Knight Riders, Delhi Capitals and Gujarat Giants.
With familiar faces, a breezy storyline and a focus on everyday concerns, the latest campaign keeps things straightforward. In a crowded skincare aisle, sometimes the easiest answer is also the most effective one.
