MAM
Shubh Loans revamps its brand identity
MUMBAI: Shubh Loans, a digital lending platform based out of Bangalore, has revealed its new brand identity with the launch of its new logo. The new logo aims to capture the Indian values of simplicity and grace. It repositions Shubh Loans as an ethical platform for access to formal credit.
Shubh Loans has been successfully catering to the monetary needs of the financially underserved market segment. The fin-tech has offered borrowing facility to as many as 45 lakhs individuals who had been struggling to get access to loan from formal financial institutions. The logo is a representation of brand values that are rooted in Indian ethos. The orange and black colour signifies prosperity and ambition. It is a justified symbol that promises to provide fair credit to everyone by leveraging cutting edge technology. In other words, the brand works towards making credit a deserving reality for the people of India.
“In 2016, Shubh Loans started as an idea to get more people to access to formal credit and now, we are moving forward with the plans to expand our presence and make the product more accessible,” said Monish Anand, CEO & Founder of Shubh Loans. “Our new logo shows the brand’s forwardness while still retaining its authenticity” he further added.
About Shubh Loans: Based out of Bangalore, Shubh Loans is a vernacular app that is helping a growing number of salaried employees (starting from 12K) in getting a loan of up to 5 Lacs with a long term (up to 4 years) EMI tenure. The smart credit model deviates from the traditional model (where the individual's repayment capacity is the sole criteria) and replaces it with the Shubh Loans credit model (which analyzes repayment capacity of and intention-to-pay by the individual).
Brands
Tirumal Mannur promoted to director at Samsung India Electronics
Longtime Samsung executive steps up to drive strategy and growth in India
GURUGRAM: Samsung has turned to one of its longest-serving leaders in India for its next chapter of growth. Tirumal Mannur has been promoted to director at Samsung India Electronics, effective March 2026.
Based in Gurugram, Mannur will lead key strategic business units and help strengthen Samsung’s market leadership in the country. The role places him at the centre of the company’s efforts to sharpen its consumer electronics strategy and accelerate growth in one of its most important global markets.
Announcing the move, Mannur shared the news on LinkedIn, saying he was “happy to share” that he has started a new position as director at Samsung India Electronics Limited in Gurugram.
The promotion marks another milestone in Mannur’s long association with Samsung. He joined the company in 2009 and spent more than 16 years rising through the ranks, most recently serving as general manager.
Over the years, he has built deep expertise in consumer electronics, national sales and channel development, helping Samsung expand its footprint across India’s fast evolving electronics market.
Before joining Samsung, Mannur worked as national sales manager at TCL Electronics India. Earlier in his career, he held roles at LG Electronics, Whirlpool Co India Limited and Matsushita Air Conditioning India.
With more than two decades of experience across some of the biggest names in consumer electronics, Mannur now steps into the director’s role at a time when competition in India’s technology market is intensifying and demand for smart devices continues to surge.
