MAM
Shriram Sanjeevi moves on from Levista Coffee
NEW DELHI: Levista Coffee vice president Shriram Sanjeevi has moved on after a 16-month-long stint at the brand.
According to reports, Sanjeevi announced the news in a personal message to industry colleagues. "I have stepped down from Levista on 3 April 2021. Levista Coffee is poised for a huge leap of growth this new financial year, and it’s all in your hands to support this budding baby brand and help it to scale great heights. I will cherish every moment that I’ve spent in this company all my life,” he wrote.
At Levista, he led the sales and marketing division, branding, supply chain management and overall business strategy.
An IIM-Bangalore alumnus, Sanjeevi has worked with marquee companies such as RPG Retail, The Future Group, Café Coffee Day and Royal Enfield (Eicher Motors). In 2006, he joined the start-up team responsible for the opening of Kempegowda International Airport in Bengaluru, which also happened to be India’s first private greenfield airport.
In his subsequent roles, he helped set up 140 outlets for Café Coffee Day across India and had a two-year spell with Royal Enfield Motorcycles, where he was responsible for expanding the company’s dealership network.
During his close to 25 years in the retail industry, Sanjeevi has been conferred several awards that include Top 100 Retail Minds by World Federation of Marketing in 2018, and Top 50 Retail Professionals of India by Asia Retail Congress in 2014.
Homegrown coffee brand Levista is currently present across Tamil Nadu, Karnataka, Puducherry, Andhra Pradesh and Telangana.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
