Brands
Shoppers Stop names Sandeep Jabbal as customer care associate and CDTIO
Mumbai: Shoppers Stop has announced Sandeep Jabbal as customer care associate and chief digital transformation and information officer (CDTIO) with effect from 23 May 2022, according to a company statement.
He will be responsible for providing strong leadership and support in digital transformation initiatives led by the brand.
Jabbal has more than 18 years of extensive experience in developing IT strategies and designing & delivering the IT roadmap for large organisations with a focus on digital transformation for enhancing customer experience. Jabbal’s expertise lies in Strategic IT Leadership, IT Operations, Program Management and Digital Transformation.
Prior to joining Shoppers Stop, Jabbal has served as vice-president-IT at Jubilant Foodworks and as Head of IT at Marks & Spencer Reliance India. He has also worked as a project manager with Birlasoft and has delivered large IT projects in diversified domains including FMCG, retail, finance and manufacturing, in his earlier stint.
An alumnus of Symbiosis Institute of Business Management, Pune, he also holds a degree in mechanical engineering from Visvesvaraya National Institute Of Technology (VNIT), Nagpur.
Speaking on the appointment, Shoppers Stop managing director and chief executive officer Venu Nair said, “Digitalisation is reinventing businesses and capturing unique competitive advantages. Today, digital transformation is not an option; it is necessary to escape the comfort zone, reinvent and compete in this world overrun by technological advances. We need to offer best in class experience for our customers and stakeholders.”
“Technology plays a critical role in driving business and building brand authority. With digital strategy as our core focus and its importance for our organisation, we are confident that Sandeep Jabbal is the right fit in helping us achieve this transformation,” he further said.
Sandeep Jabbal added, “I am honoured to join Shoppers Stop at this exciting stage in their digital transformation journey. The brand has truly evolved with the changing consumer dynamics! The retail industry is gearing up with hi-tech advancements and Shoppers Stop is leading the change with its distinct offerings and consumer-friendly digital platforms. I am happy to be a part of this glorious journey and looking forward to working with the stellar team.”
Brands
Myntra revives ‘Fashion ki Adalat’ to put social judgments on trial for International Women’s Day
Courtroom satire stars Lisa Ray and Archana Puran Singh
NATIONAL: Ahead of International Women’s Day, fashion e-commerce platform Myntra has revived its social campaign Fashion ki Adalat, expanding the idea of societal judgment beyond clothing choices.
The latest instalment of the campaign features actor and model Lisa Ray in a satirical courtroom drama that puts everyday scrutiny of women’s choices on trial. Veteran actor Archana Puran Singh reprises her role as the presiding judge, delivering the verdict in a humorous yet pointed narrative.
Set inside a stylised courtroom, the campaign frames the case as “Society vs Her Choices,” turning familiar criticisms into formal accusations. Through humour and satire, the film examines how women’s decisions, ranging from fashion and career to marriage and identity, are frequently judged across different stages of life.
The narrative traces three phases of Lisa Ray’s life. At 18, her independence is framed as defiance. Later, after marriage, her decision not to change her surname is questioned. In midlife, her ambition and bold self-expression are again scrutinised. Each moment is met with sharp retorts that challenge social expectations and reinforce the campaign’s central message: personal expression should not be subject to public approval.
With Fashion ki Adalat 2.0, Myntra is attempting to broaden last year’s conversation from defending individual fashion choices to questioning the impulse to judge them altogether.
“Self-expression is often met with unsolicited scrutiny,” said Myntra head of social media marketing and creator ecosystem Monalisa Panda. “Through this campaign we wanted to spotlight that reality and celebrate individuality across life stages.”
Created and produced by Ideaz Farm, the film was directed by Yash Danak, with creative direction by Katya Mohan and Rishi P Ekta Taak and Prasanna Shetty served as producers, while P Kalyani Sunil handled cinematography.
The campaign forms part of Myntra’s wider push to position fashion and beauty as tools of personal identity and self-expression for younger consumers across India.
