Ad Campaigns
Shoppers Stop launches a new campaign for Eid
This Eid, Shoppers Stop, India’s leading fashion and beauty destination invites you to get #Selfieidi ready! The brand in their new campaign, encourages their customers to get dressed up and celebrate the festival safely indoors.
The mandated lockdown should not curb the spirit of the festival and the celebrations should not stop! Customers can get all dressed up and show the world how best they are celebrating the festival at home. Post a picture of your Eid celebrations, tag Shoppers Stop and use #Selfieidi to win discounts and E-Vouchers!
So, this Eid, splurge on yourself, pamper yourself, love yourself! Buy your favorites on the Shoppers Stop App and Website and remember to click a #Selfieidi. Tag the brand and get amazing rewards.
The contest winners will be announced on Facebook and Instagram handle of Shoppers Stop.
In addition to the campaign, Shoppers Stop will also be wishing their customers Eid Mubarak on the day of Eid in a unique way on its social media page.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
