Brands
Shoppers Stop celebrates the lifelong impact of teachers with a creative tribute
Mumbai: Shoppers Stop, a leading retail destination known for its innovative and customer-centric approach, is proud to announce its latest creative tribute to the educators who have shaped our lives since childhood. In a heartfelt gesture, Shoppers Stop pays homage to the enduring influence of teachers with a unique and meaningful campaign.
The heart of this campaign lies in the clever integration of the Shoppers Stop brand logo, which seamlessly incorporates a pencil, symbolizing the profound impact of education in our lives. This creative fusion of the brand identity with a timeless emblem of learning beautifully underscores the importance of education.
The key message of the campaign is clear: “We will always need a teacher in our lives.” Shoppers Stop recognizes that teachers are not only instrumental in imparting knowledge but also in molding character, instilling values, and fostering personal growth. They are the guiding lights who continue to influence our lives long after we leave the classroom.
This tribute by Shoppers Stop is a testament to the unwavering gratitude for the tireless dedication and commitment of teachers, who continue to inspire and nurture generations of learners. It highlights the enduring influence of education and the remarkable individuals who dedicate their lives to imparting knowledge and wisdom.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
