Brands
Shoppers Stop celebrates the lifelong impact of teachers with a creative tribute
Mumbai: Shoppers Stop, a leading retail destination known for its innovative and customer-centric approach, is proud to announce its latest creative tribute to the educators who have shaped our lives since childhood. In a heartfelt gesture, Shoppers Stop pays homage to the enduring influence of teachers with a unique and meaningful campaign.
The heart of this campaign lies in the clever integration of the Shoppers Stop brand logo, which seamlessly incorporates a pencil, symbolizing the profound impact of education in our lives. This creative fusion of the brand identity with a timeless emblem of learning beautifully underscores the importance of education.
The key message of the campaign is clear: “We will always need a teacher in our lives.” Shoppers Stop recognizes that teachers are not only instrumental in imparting knowledge but also in molding character, instilling values, and fostering personal growth. They are the guiding lights who continue to influence our lives long after we leave the classroom.
This tribute by Shoppers Stop is a testament to the unwavering gratitude for the tireless dedication and commitment of teachers, who continue to inspire and nurture generations of learners. It highlights the enduring influence of education and the remarkable individuals who dedicate their lives to imparting knowledge and wisdom.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
