MAM
Shoppers Stop celebrates EID across its online channels during Lockdown 4.0
National: While COVID-19 has created an unprecedented challenge for brands to connect with their target audience, Shoppers Stop has been consistently engaging consumers with meaningful and entertaining initiatives. The leading retail brand has taken a unique and well-thought-out approach to stay connected while showing empathy with their audience.
As Eid has been approaching, Shoppers Stop first launched the Eid shopping campaign on their website, app as well as on their Facebook and Instagram pages. This campaign hinges on the #selfieidi campaign which encourages consumers to indulge themselves with an ‘eidi’ while also gifting their near and dear ones through online shopping channels.
The Eid shopping campaign has the participation of multiple brands across men’s wear, women’s wear, ethnic wear, kids’ merchandise, beauty, and home amongst others.
During this time, Shoppers Stop has also managed to add new brands to its portfolio while their team works from home including Gap USA (men and kids), FKNS, Swisse, Sandy & Sky, Michael Kors (Jewelry), WOW, Bombay Shaving Company, Miniklub, Marc Anthony, Guerlain, Untaro and Just Herbs.
The brand has roped in Being Human one of its partner brands, and one can see actor Salman Khan, the most relevant icon for Eid from Bollywood, wishing Eid Mubarak prominently on it channels.
Shoppers Stop has once again innovated with its brand identity for Eid and creatively wished their customers. You can take a look at the video here.
This follows its earlier innovations and campaigns for the healthcare workers and the 9pm candlelight event by the prime minister.
Log onto www.shoppersstop.com or download the App to know the latest offers, participate in the on-going #Selfieidi contest on social media and win prizes.
Brands
Aman Gupta’s OFF/BEAT secures Rs 100 crore seed funding round
Bessemer backs new venture betting on AI and India’s digital shift
MUMBAI: Aman Gupta has raised Rs 100 crore in seed funding for his new venture OFF/BEAT, with Bessemer Venture Partners leading the round as it bets on a new wave of AI-led, consumer-first businesses in India.
The funding marks an early but significant push for OFF/BEAT, which is positioned to tap into a rapidly evolving market shaped by a digitally native generation and advances in artificial intelligence. The venture aims to build at the intersection of culture and technology, where brand identity and innovation increasingly go hand in hand.
Gupta, best known for co-founding boAt and scaling it into a Rs 3,000 crore-plus business, is now looking to apply those learnings to a new playbook. His focus this time is not just on building a consumer brand, but on leveraging AI and global networks to accelerate growth.
OFF/BEAT founder Aman Gupta said, “Having built from scratch before, I know what capital can do and what it cannot. This time, I was looking for partners with a global perspective who can help me leverage technology and AI, because that is where the future lies. Bessemer’s track record with companies like Anthropic, Shopify, Canva and LinkedIn says it all.”
The choice of investor reflects that ambition. Bessemer Venture Partners has backed global technology players such as Anthropic, Shopify, Canva and LinkedIn, bringing not just capital but strategic support and global reach.
Bessemer Venture Partners partner Anant Vidur Puri said, “We back founders who see around corners. Aman saw how a new India would come to think about aspiration, identity and quality, and built boAt as proof. He is now applying that same instinct to a market being reshaped by AI and by a generation with entirely new expectations.”
The investment comes at a time when India’s startup ecosystem is being reshaped by both consumer behaviour and technological disruption. Founders are increasingly expected to understand not just products, but the cultural shifts that drive adoption.
For OFF/BEAT, the journey is just beginning, but the signal is clear. In a market where attention is fleeting and expectations are rising, building something truly distinctive may be the only way to stay on beat.
