MAM
Shivictry PR rolls out bi-annual appraisals to fuel faster growth and reward rising talent
MUMBAI: Shivictry PR has rewritten the rules of workplace recognition, becoming one of the few firms in the Indian communications industry to adopt a bi-annual appraisal cycle. The move is part of a broader talent-first approach introduced by founder & director Himanshu Kothari, aimed at championing employee growth with greater frequency, transparency, and impact.
Beginning this year, the Delhi-based agency will conduct performance evaluations every six months—breaking away from the traditional once-a-year format followed across most corporate setups. The updated system includes feedback sessions, goal reviews, skill assessments, and compensation revisions—rolled into a twice-a-year rhythm that’s geared for agility.
“We believe that exceptional talent deserves timely acknowledgment”, said Kothari. “By moving to a six-month appraisal cycle, we’re not only recognising performance more frequently, but we’re also creating new opportunities for learning, mentorship, and career advancement. Our people are our greatest asset, and this initiative is a step forward in empowering them to reach their full potential”.
The new cycle will include personalised development plans tailored to each team member’s growth trajectory, aligning professional aspirations with business outcomes. The shift is also expected to help managers act on underperformance more proactively while rewarding creativity and consistency faster—giving high-potential employees more reason to stay, learn, and lead.
With a portfolio packed with strategic brand communication wins and fast-growing client rosters, Shivictry PR has become a fixture among top Indian PR agencies. Much of that growth, the company maintains, has been driven by its team-first ethos—now reinforced by the bi-annual review model.
In a competitive industry where churn rates and burnout are all too common, Shivictry PR’s move sends a strong signal: employee feedback shouldn’t have to wait for an anniversary. Sometimes, half a year is more than enough to recognise the value someone brings to the table.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
