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Shisen Fox unveils summer’s hottest eyewear trends

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Mumbai: Shisen Fox, a new-age premium unisex eyewear brand, launches its latest ‘Summer Metal collection’. With a focus on classic shapes and minimalist design, the collection introduces seven distinct models that exude quiet luxury and timeless elegance.

Each piece in the collection embodies meticulous attention to detail and precision craftsmanship. From the iconic hexagon, square, and round bridge designs to the Windsor rim and simple temple, every aspect has been carefully crafted to offer a sophisticated, snatched yet understated aesthetic.

The TORA shades, boast a timeless Panto Shape and exemplify the collection’s ethos with its elegant designs and intricate detailing. Featuring delicate filigree designs on the temple and hand-engraved logos, these sunglasses evoke the craftsmanship of fine jewelry, with each frame undergoing 160 to 180 operations to achieve perfection.

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For those seeking a modern edge, the OKITA sunglasses present hexagon-shaped features that effortlessly blend modern aesthetics with high-class luxury. The RAION shade, on the other hand, is rectangular-shaped and pays homage to classic vintage designs while infusing them with a bold, angular twist, appealing to fashion-forward individuals looking to make a statement.

Other notable creations of the collection include the SHIKAKU, TOKYO, YAMATO, and FUJI shades, each offering a unique interpretation of timeless elegance and refined style. Whether it’s the clean lines of the SHIKAKU or the oversized geometric shape of the TOKYO, every pair of sunglasses in the collection is designed to elevate and enhance the wearer’s style and persona.

In addition to their aesthetic appeal, the sunglasses prioritize comfort and durability, with skin-friendly materials and protective lenses ensuring a superior wearing experience. Whether you’re lounging by the pool or strolling along the beach, this collection of sunglasses is your ultimate companion, offering unparalleled style and protection under the sun. From casual outings to formal occasions, the versatility of the collection makes it a must-have accessory for the discerning individual.

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With its latest summer metal collection, Shisen Fox continues to redefine luxury eyewear, offering customers a harmonious blend of sophistication, precision, and timeless style.

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Brands

Rohini Laya Venkateswaran named executive director at Gillette India

P&G veteran with two decades of experience steps into leadership role

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Rohini Laya Venkateswaran

NEW DELHI: Rohini Laya Venkateswaran has been appointed executive director at Gillette India Pvt. Ltd., bringing with her more than two decades of experience across sales, strategy and brand leadership within the consumer goods sector. In her new role, she will help steer the company’s strategic direction and growth while strengthening its footprint in the grooming and personal care category.

Venkateswaran joins the board after a long career at Procter & Gamble, where she spent nearly 21 years shaping sales strategy, building brands and driving market expansion across India and international markets.

Most recently, she served as chief sales officer for India at P&G. Prior to that, she was vice president and country manager for east gulf markets, overseeing operations in Kuwait, Oman, Bahrain and Qatar while also guiding sales strategy across the Gulf region, including the UAE.

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Earlier in her career, she led sales strategy and planning for India while serving as marketing leader for brands such as Olay and Old Spice. During this stint, she focused on reshaping go-to-market channels and building awareness through digital, social and influencer-led campaigns to drive growth.

Her journey at P&G also included roles such as director sales strategy and planning leader India, associate director modern retail and ecommerce, regional manager for Delhi and Rajasthan, and several key account and trade marketing roles across the country. She also spent time in the United States working on the P&G Walmart international team, collaborating on global retail initiatives.

Venkateswaran holds an MBA in marketing from SP Jain Institute of Management and Research and a bachelor’s degree in mechanical engineering from RV College of Engineering.

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With her mix of sales acumen, brand-building experience and global exposure, Venkateswaran’s appointment signals a sharpened focus on growth and market leadership for Gillette India.

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