MAM
Shisen Fox: Star-studded affair elevates eyewear elegance
Mumbai: Shisen Fox is a new-age premium unisex eyewear brand engineered with Japanese precision. Skillfully crafted for Indian face shapes, it is a great choice for modern, digital, and active lifestyles. They pay special attention to configuring prescription eyeglasses, making it very comfortable for users to adjust and avoid any discomfort. Shisen Fox’s vision is to change eyecare solutions for its users for the better.
Originating from the artisanal workshops of Japan, Shisen Fox is poised to be the discerning choice for those who seek unparalleled craftsmanship, timeless designs, and a level of comfort that transcends expectations.
Already reaching heights in the luxury eyewear industry, Shisen Fox has garnered the admiration of notable personalities. Renowned faces like Imtiyaz Ali, Anupam Mittal, Sujata Biswas, Anoop Singh Thakur, Shahwar Ali, Harmilan Bains, and Masoom Minawala not only patronage the brand but actively elevate the brand’s identity to new heights. They have influenced many to experience the unmatched luxury and style that Shisen Fox has to offer. With celebrities at the forefront of its endorsement, the brand is set to become synonymous with a lifestyle that values the epitome of fashion, sophistication, and exclusivity. The brand’s collection boasts classic, timeless designs that transcend fleeting trends. Its commitment to enduring style ensures that each pair of eyewear is a statement piece, embodying sophistication, and refinement.
Meticulously handcrafted by skilled artisans, the frames showcase the precision and dedication that define the brand’s commitment to excellence. The ergonomic designs ensure a perfect fit, allowing wearers to enjoy both style and ease, making Shisen Fox an ideal choice for those who appreciate luxury without compromising on comfort.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
