MAM
Shiprocket hires Amit Bhatia as vice president – marketing
NEW DELHI: Logistics start-up Shiprocket has brought on Amit Bhatia as vice president of its marketing division. He moves from BannerBuzz, where he was head of marketing.
Bhatia’s mandate is to increase the customer base, improve brand awareness and scale performance marketing to achieve growth.
In a career spanning 15 years, he has also worked with Droom, Times Internet and Interactive Avenues.
Shiprocket CEO and co-founder Saahil Goel said, “Shiprocket is fiercely expanding its leadership team as more businesses in India continue to join the digital bandwagon. To scale our services and drive innovation as India’s leading post-order fulfilment platform, we are pleased to welcome Amit Bhatia as our new vice president for marketing. A young, motivated professional with rich experience in marketing and a proven track record, we are confident that his analytical and strategic style of working will elevate Shiprocket towards greater heights.”
Bhatia said, “I am thrilled to be a part of a distinguished platform such as Shiprocket in the next phase of my career. My plans for Shiprocket a few years down the line include scaling 5X, making it a default choice for e-commerce shipping for any d2c brand, and making it the most popular and used independent shipping platform. I look forward to working closely with the team to jointly achieve these goals.”
MAM
Kate Rouch steps down as OpenAI Chief Marketing Officer
Marketing leader prioritises health after late-stage breast cancer diagnosis.
MUMBAI: When the toughest battle moves from the boardroom to the personal front, even the sharpest minds know it’s time to step back and focus on winning the most important fight of all. Kate Rouch, chief marketing officer at OpenAI, has announced she is stepping down from her role to focus on recovery following a diagnosis of late-stage breast cancer.
In a heartfelt LinkedIn post, Rouch revealed she was diagnosed around a year and a half ago, shortly after taking on the CMO position. Despite undergoing intensive treatment, she continued to lead the company’s marketing function through what she described as one of the most challenging periods of her career.
She explained that while she remained deeply committed to her role and team, she had reached a point where prioritising her health and recovery had become essential. Rouch called the decision difficult, noting it required acknowledging personal limits and shifting priorities. She reflected that the experience had reshaped her understanding of courage not always about pushing harder, but sometimes about stepping back to focus on long-term wellbeing, family and sustainability.
Rouch expressed gratitude to her team and colleagues for their support. She mentioned that Gary will step in to help lead the function and recruit a successor. She plans to support the transition and remains open to returning in a different capacity in the future, depending on her health.
Prior to joining OpenAI, Rouch served as the first chief marketing officer at Coinbase and spent over a decade at Meta, where she was vice president and global head of brand and product marketing.
She also thanked well-wishers for their messages and shared that stories from fellow survivors had a meaningful impact during her treatment journey.
In the high-stakes world of tech marketing, Kate Rouch has always been known for her strategic brilliance. Now, she is showing a different kind of strength, one that reminds us that even the most driven leaders sometimes need to pause, heal, and come back stronger when the time is right. Wishing her a full and steady recovery.
