MAM
Shilpi Prasad launches debut book “Women Beyond Pink”
Mumbai: In her first literary endeavor, Shilpi Prasad explores the evolving landscape of marketing to women in her book titled “Women Beyond Pink.” Drawing on her extensive experience in PR, communications, and digital marketing, Shilpi sheds light on the evolution of media campaigns targeting women and provides insights into reaching out to the diverse Gen Z women in particular.
The book challenges traditional narratives by examining the evolution of marketing to women over the years, emphasising the need to move beyond stereotypes and assumptions. “Women Beyond Pink” is not a portrayal of individual women but a comprehensive exploration of campaigns, and the changing roles of women as consumers and decision-makers.
Bottle Openers’ co-founder Shilpi Prasad shared her wisdom with readers, encouraging them not to internalize advertisements. Her advice centers on thoughtful purchasing decisions based on inherent needs, rather than external influence. She urges readers to seek mentorship, collaborate with other women, and celebrate each other’s achievements.
“Women Beyond Pink” author Shilpi Prasad commented on her debut: “Launching ‘Women Beyond Pink’ is a culmination of my experiences and observations in the dynamic world of marketing and advertising. I hope the book sparks conversations about the diverse and dynamic nature of women as consumers and decision-makers. It’s not just a book; it’s a call to challenge stereotypes and embrace the infinite possibilities women have in the market and society.”
Shilpi Prasad brings over 20 years of expertise in PR, communications, and digital marketing, with a background in handling diverse roles across various industries. As a co-founder of Bottle Openers, she has played a pivotal role in the company’s growth, earning recognition for tech innovations and creative prowess in film production for brands such as Faber, BlackBerrys, Cream Bell, and Alcis.
“Woman Beyond Pink” is set to be a thought-provoking addition to the literature on gender roles, marketing, and consumer behavior. The book is now available for purchase online on Amazon WOMEN BEYOND PINK.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
