MAM
Shilpa Shetty and Palak Tiwari shine in Mamaearth’s ubtan glow campaign
MUMBAI: The movie glow squad just got stronger! Mamaearth, India’s leading toxin-free personal care brand, has roped in Palak Tiwari as its newest brand ambassador, joining the ever-radiant Shilpa Shetty Kundra. The mother-daughter energy (well, almost!) shines through in the brand’s latest campaign, celebrating the age-old goodness of Ubtan for a sun-kissed glow minus the sun damage.
The campaign, conceptualised by Havas Creative India, features a fun and relatable TVC where Palak realises her once-radiant skin has dulled due to pollution and tanning. Enter Shilpa Shetty Kundra, glowing (as always) and ready with a solution—Mamaearth’s Ubtan Face Wash. Infused with turmeric and saffron, the product taps into traditional skincare wisdom to bring back lost radiance. With the tagline ‘Tan Hataye, Glow Lautaye’, the campaign reinforces Mamaearth’s promise of blending nature’s goodness with science-backed skincare.
Honasa Consumer Ltd EVP & chief marketing officer Anuja Mishra stated, “Ubtan has been an integral part of Indian skincare for generations, and our Ubtan Face Wash has become a favourite among consumers. Palak’s youthful energy and strong connect with Gen Z make her the perfect addition to the Mamaearth family alongside Shilpa, who has been a trusted face of the brand. Together, they create the ideal mix of experience and fresh appeal to reinforce our commitment to natural and effective skincare.”
Palak Tiwari shared, “Mamaearth stands for Goodness Inside, not just in its products but also in its sustainability efforts. As someone who swears by natural skincare, being part of this journey is incredibly special especially alongside Shilpa Shetty Kundra, whose timeless glow is proof that nature always wins.”
Shilpa Shetty Kundra added, “Mamaearth has been close to my heart for years. Their commitment to safe, natural, and effective skincare is why I love being a part of this journey. With Palak joining the family, we are making sure the power of Ubtan reaches every generation!”
The campaign is now live across TV, digital, social media, and OOH platforms, ensuring Mamaearth’s glow goals reach audiences across the country.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
