MAM
ShemarooMe and DocsApp join hands to fight against COVID-19
As India gears up to gradually lift the lockdown, we will have to build and exercise crucial new habits such as physical distancing, wearing masks, and maintaining hand and face hygiene. While the revival of activity may spread Covid-19, it should be our top priority to still contain the spread of the disease.
ShemarooMe, the OTT platform from India’s leading content powerhouse Shemaroo Entertainment Ltd and DocsApp, the digital healthcare platform, have joined hands to fight against COVID-19 by enabling/helping individuals to stay at home. The sole objective of this initiative is to promote staying healthy and getting entertained while Staying Home to help contain the spread of the virus.
Subscribers on ShemarooMe platform may avail complimentary medical consultation on issues related to COVID-19. Users will also have access to free online consultations across 20 specialities from expert doctors at the comfort of their homes, without the risk of stepping out and possibly being exposed to the virus. Besides medical consultation, the initiative will also help in busting myths, reducing panic, and educating consumers about the virus and other related issues.
On the other hand, to help individuals be mentally happy & entertained, ShemarooMe will provide access to its multi-genre, multi-lingual content at only Re. 1 as part of the initiative to DocsApp users. Experts believe that consuming content encourages emotional release. This release of emotions can have a cathartic effect and makes it easier for a person to become more comfortable in expressing their emotions. Individuals can enjoy unlimited access to ShemarooMe’s vast content offerings of 3700+ titles comprising of Bollywood classics, Regional cinema in Gujarati, Marathi & Punjabi, live access to aartis from famous shrines and access to newly released critically acclaimed Bollywood Premieres every week.
“With our healthcare platform, DocsApp, we have been constantly striving to make expert medical assistance available to the majority of the common public. By collaborating with ShemarooMe, for the Staying Home and Staying Entertained initiative, we will be helping a larger portion of the Indian population with access to high-quality healthcare & encouraging them to Stay Home, Healthy and Entertained” said Mr Satish Kannan, Co-Founder & CEO, DocsApp and MediBuddy.
Adding to that Mr. Zubin Dubash, COO -Digital, Shemaroo Entertainment, said “Shemaroo lives by the traits of keeping people first and following the same suit we’ve partnered with DocsApp to ensure all individuals are safe at home with access to expert doctors at the touch of a button. Our partnership could not have come at a more appropriate time when Work from Home is becoming a global norm and consumers are taking enough precautionary measures to stay safe. While staying at home is the need of the hour, this association will provide DocsApp users access to varied content offerings available on ShemarooMe so they can indulge in some desi style entertainment and friendly distraction for only Re. 1 in the first month. Additionally, the complementary medical consultation service to our subscriber base will help them seek expert advice on matters such as COVID-19.”
Shemaroo has always invested in relationships and has been at the forefront of innovation. This new initiative will bring together the best of both worlds which involves high-quality healthcare and great entertainment
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
