MAM
Shell Lubricants launches ‘Sapne Honge Apne’ initiative
Mumbai: Shell, the world leader in finished lubricants, has announced ‘Sapne Honge Apne’, a purpose-led initiative for the mechanic community that seeks to support their dreams and aspirations by being a partner in their journey. The initiative is backed by a recent internal survey conducted by Shell Lubricants India which revealed that most mechanics are driven by emotional attributes such as Amdani (workshop upgrade); Parivaar (education of children and needs of family); Pehchaan (recognition); and Hunar (self-upskilling) while associating with a brand. They look at brands to support them meaningfully in these areas.
Aiming to reach more than 80,000 mechanics enrolled with the Shell SHARE app, Sapne Honge Apne will support the community in India by financially empowering mechanics to achieve their dreams and strengthen their future.
Shell Lubricants India automotive sales and marketing manager Amit Ghugre said, “At Shell, we have supported and empowered India’s mechanic community in multiple ways over the years. They have been a trusted partner for Shell bringing their deep experience, irreplaceable knowledge, and strong work ethic to make every journey a success. ‘Sapne Honge Apne’ is a token of our appreciation for their efforts, and we hope this will allow them and their families to dream boldly.”
Shell Lubricants India announced the first winner of ‘Sapne Honge Apne’ initiative, Nitin Sood from Dharamshala, “I have been associated with Shell Lubricants India for the past six-seven years and was encouraged by the team to participate. I dream of increasing my income, growing my customer base, and expanding my shop. It is my father’s dream that I take my shop to great heights and make a name for myself and my family,” Nitin said.
The initiative adds to Shell Lubricants India’s existing trade community initiatives that have enhanced opportunities for mechanics by upskilling them or upgrading their workshops and adding value to their lives.
To participate in the campaign, mechanics have to log on to the Shell Share android app, carry out a minimum of five scans a week, and respond to the ‘Sapne Honge Apne’ survey. Winners will be selected via a randomiser and announced every Monday at 11 AM during live stream on the app.
Brands
Disney Cruise Line launches Disney Adventure as Robert Downey Jr. christens ship in Singapore
Star studded ceremony marks line’s first Southeast Asia ship
SINGAPORE: Disney Cruise Line has officially welcomed its newest and largest ship, the Disney Adventure, with a glittering, music filled christening ceremony in Singapore, marking the brand’s first ever vessel to homeport in Southeast Asia.
Held inside the ship’s grand Walt Disney Theatre, the celebration unfolded as a theatrical spectacle worthy of Broadway. Regional vocalists and musicians were joined by a 23 piece orchestra, while sweeping video projections wrapped the stage in classic Disney, Pixar and Marvel moments. Special appearances from captain Mickey Mouse and captain Minnie Mouse added a touch of nautical charm.
Among the headline performers were Jed Madela, hollywood performing arts hall of fame inductee, and Dami Im, international recording artist known for Eurovision. Together, they led a soaring tribute to Disney’s musical legacy.
On stage to mark the milestone were Josh D’Amaro, chairman of disney experiences and incoming chief executive officer of The Walt Disney Company, and Joe Schott, president of disney signature experiences.
D’Amaro described the ship as a new chapter for the company in Asia, saying it would bring Disney storytelling to audiences who may be experiencing the brand’s magic for the first time.
The ceremonial highlight came from Hollywood star Robert Downey Jr., who serves as the ship’s godparent. With characteristic flair, he declared, “You bring the theme and I’ll bring the thunder,” before delivering the traditional blessing: “I christen thee, Disney Adventure, may God bless this ship and all who sail upon her.”
The ceremony closed with a jubilant rendition of “Let’s Set Sail”, a long standing Disney Cruise Line tradition designed to stir excitement for the voyages ahead.
Drawing on more than a century of storytelling from Disney, Pixar and Marvel, the Disney Adventure promises a floating world of fantasy. Guests can wander through seven immersive themed areas, including San Fransokyo Street inspired by Big Hero 6.
On board highlights include a brand new Broadway style musical titled Remember, immersive dining, signature fireworks at sea, imaginative children’s clubs and a vibrant collection of bars and lounges for adults. Thrill seekers can also take on Ironcycle Test Run, the cruise line’s first roller coaster at sea.
The Disney Adventure is the eighth ship in the fleet and sets sail on its maiden voyage on 10 March, launching an inaugural season of three and four night itineraries. It forms part of an ambitious expansion plan that will see five more ships join the fleet by 2031.
For Disney, the magic is no longer just on stage or screen. In Singapore, it now sails.
