MAM
Shaw Wallace ropes in Kannada actor to promote beer brand
BANGALORE: Shaw Wallace Breweries (SWB) has roped in popular Kannada actor Darshan as the new brand ambassador for the beer brand Knock Out.
In his role of a brand ambassador, Knock Out Star Darshan will be a part of the Knock Out promotion blitzkrieg, beginning with Darshan’s soon to be released Kannada movie, Shastry.
Darshan has acted in over 18 movies in macho roles that depict strength of character. His roles in movies like Karya, Ayya, Darshan, and Kalasipalyam have ensured a huge fan following, states an official release.
South, Shaw Wallace Breweries operations director Ashok Dhingra says, “Knock Out has been the favourite of Karnataka for over two decades now. The unique taste combined with consistent quality has been the cornerstone of its success. With this tie up with South India’s popular star Darshan, we hope to provide a rewarding experience to our consumers and bring them closer to the brand.”
Speaking on the occasion, Shaw Wallace Breweries marketing director Vinod Giri said, “Knock Out has defined strong segment in Karnataka for decades. It is an appreciation for those strong men who successfully stand up to everyday challenges without making any fuss about it. Darshan embodies the same values and therefore we consider this a perfect fit which will go a long way.”
Giri, while speaking with Indiantelevision.com, said that Orchard was handling the Ad-campaign, which will be mainly ground visibility based. Giri, however was tight-lipped about the ad budgets and the endorsement deal with Darshan and Malvika.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
