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Shashi Sumeet Innovations to chart marketing strategy for Lalbaugcha Raja
MUMBAI: Shashi Sumeet Group’s marketing, activations and creative agency Shashi Sumeet Innovations has bagged the exclusive rights for branding and activation for Lalbaugcha Raja Sarvajanik Ganeshotsav Mandal.
As a part of the mandate, Shashi Sumeet Innovations will provide marketing insights and solutions for the Mandal, besides charting out its positioning and marketing strategy. The agency will also work on the activation and promotion properties for effective, impactful and innovative brand associations with the Ganesh Utsav. It will manage all the markets that want to sell their various static branding in the Mukh Darshan Mandap (including all pandals) – Garamkhada Maidan.
“Lalbaughcha Raja Sarvajanik Ganeshotsav Mandal is a landmark celebration in the city, one that everyone looks forward to through the year. It is our absolute honour and privilege to be awarded the marketing rights for such a prestigious platform. We will work hard to ensure that we provide the most innovative marketing solutions to the associating brands to enrich their association with the Lalbaugcha Raja,” said Shashi Sumeet Innovations co-founder Sumeet Hukamchand Mittal.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
