MAM
Shashi Sinha named Kyoorius media jury foreman
MUMBAI: The 4th edition of the Kyoorius Creative Awards is celebrating creative communication brilliance in the fields of digital, advertising and media. The curtain has risen, and the all-star jury panel for the media category has been unveiled.
The media jury will be headed by IPG Mediabrands chief executive officer Shashi Sinha. He started his career as the product manager of Parle. He set up Lodestar in the early 90s. In October 2012, he became the CEO of IPG Mediabrands and was given the task of bringing together a diverse group while making it future-ready.
Sinha took the role and made it wider – he worked on making the entire industry future-ready by participating and leading various industry organisations to look beyond their traditional beliefs.
The panel of judges, also consists of a line-up of creative geniuses, namely, Vikram Sakhuja (Madison World – Media & OOH group CEO), Prasanth Kumar (Mindshare CEO – south Asia), Kasper Aakerlund (IPG Mediabrands – Hong Kong CEO), Susanna Cousins (MEC director of strategy), and Rahul Welde (Unilever global VP – digital transformation).
Talking about the media category, Kyoorius founder and CEO Rajesh Kejriwal said, “Disruption is all around us. Media agencies are paving the way for marketing innovation and they are beginning in their own backyard, by re-inventing themselves. Marketers are looking to bridge the gap between content and consumers by devising effective solutions for brands.
Creativity is stemming from innovation, and innovation is the disruptor.”
Kyoorius Creative Awards 2017, is featuring the Media category for the second year, after its successful debut in 2016. “The Awards felicitate outstanding talent which seamlessly integrates idea and craft to create superior artistry and craftsmanship. The Jury’s exceptional calibre and experience acknowledges the importance our awards and its place in the creative arts,” said Kejriwal.
The awards invite participation from advertising, digital, media and mobile agencies, production houses, event management companies, photographers, brands, corporates, NGOs and even individuals.
The Open Jury Sessions will be held between 11 and 13 May, 2017, at Ecole Intuit Lab, Mumbai. This innovative session will invite people from the industry and media to attend the jury sessions, to learn and benefit from the discussions and the entries showcased.
While entries for awards will close on 19 April 2017, 26 April 2017 will be the last day to submit physical entries. The Kyoorius Creative Awards ceremony will be held on Friday, 2 June, 2017, at the Dome, NSCI in Mumbai.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
