MAM
Shashi Sinha named Kyoorius media jury foreman
MUMBAI: The 4th edition of the Kyoorius Creative Awards is celebrating creative communication brilliance in the fields of digital, advertising and media. The curtain has risen, and the all-star jury panel for the media category has been unveiled.
The media jury will be headed by IPG Mediabrands chief executive officer Shashi Sinha. He started his career as the product manager of Parle. He set up Lodestar in the early 90s. In October 2012, he became the CEO of IPG Mediabrands and was given the task of bringing together a diverse group while making it future-ready.
Sinha took the role and made it wider – he worked on making the entire industry future-ready by participating and leading various industry organisations to look beyond their traditional beliefs.
The panel of judges, also consists of a line-up of creative geniuses, namely, Vikram Sakhuja (Madison World – Media & OOH group CEO), Prasanth Kumar (Mindshare CEO – south Asia), Kasper Aakerlund (IPG Mediabrands – Hong Kong CEO), Susanna Cousins (MEC director of strategy), and Rahul Welde (Unilever global VP – digital transformation).
Talking about the media category, Kyoorius founder and CEO Rajesh Kejriwal said, “Disruption is all around us. Media agencies are paving the way for marketing innovation and they are beginning in their own backyard, by re-inventing themselves. Marketers are looking to bridge the gap between content and consumers by devising effective solutions for brands.
Creativity is stemming from innovation, and innovation is the disruptor.”
Kyoorius Creative Awards 2017, is featuring the Media category for the second year, after its successful debut in 2016. “The Awards felicitate outstanding talent which seamlessly integrates idea and craft to create superior artistry and craftsmanship. The Jury’s exceptional calibre and experience acknowledges the importance our awards and its place in the creative arts,” said Kejriwal.
The awards invite participation from advertising, digital, media and mobile agencies, production houses, event management companies, photographers, brands, corporates, NGOs and even individuals.
The Open Jury Sessions will be held between 11 and 13 May, 2017, at Ecole Intuit Lab, Mumbai. This innovative session will invite people from the industry and media to attend the jury sessions, to learn and benefit from the discussions and the entries showcased.
While entries for awards will close on 19 April 2017, 26 April 2017 will be the last day to submit physical entries. The Kyoorius Creative Awards ceremony will be held on Friday, 2 June, 2017, at the Dome, NSCI in Mumbai.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
