Brands
Sharad Gupta launches brand advisory firm WNN-WHYNOTNOW
Mumbai: Sharad Gupta, former vice president & lead-corporate communications at Escorts Kubota Ltd, has unveiled his new venture, WNN-WHYNOTNOW, a brand advisory firm dedicated to transforming the landscape of marketing and strategic brand development.
Drawing upon a distinguished career spanning more than 25 years in brand strategy, integrated marketing, and public relations, Gupta has occupied significant leadership positions at reputable organizations such as Escorts Kubota Ltd, TATA Infomedia, Xerox India, Wunderman, Solutions, and 141 Worldwide. Before launching his new venture, Gupta spent nearly a decade at Escorts Kubota, formerly known as Escorts Limited, leading brand strategy, end-to-end communication campaigns, integrating marketing, PR, and digital efforts to achieve cohesive and impactful brand messaging.
In addition to his various brand & marketing roles with corporates, Gupta served as the ex co-chair of CII Regional Start-up Council, demonstrating his commitment to fostering entrepreneurship.
With a wealth of experience advising various mainframe and SME brands in sectors like advertising, media, public relations, manufacturing, IT, FMCG, consumer durables, education, and peripherals, Gupta positions WNN uniquely to address the specific needs of Start-ups, SMEs, and Unicorns. The firm offers strategic branding, MarTech solutions, and PR strategies to enhance their optimal value. Gupta asserts that strategic, cost-effective branding can empower these businesses to not only appear appealing but also contribute positively and propagate goodness.
Speaking on the new venture, Gupta stated, “With WNN, our unwavering commitment is rooted in empowering businesses to transcend their potential by offering unparalleled expertise in marketing, strategic communication, and creative innovation. WNN hopes to be a beacon for start-ups, SMEs, and unicorns, catalysing their journey towards success. As India emerges as one of the largest ecosystems for startups globally, boasting over one lakh startups, WNN is poised to play a pivotal role in supporting their GoToMarket and business journey, specifically focusing on marketing push and brand development to ensure their success. Our mission is to foster a collaborative synergy that propels our clients’ business goals, ensuring they not only survive but thrive in today’s fiercely competitive marketplace.”
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
