MAM
Shailja Vohra joins Maxus as ESP head
MUMBAI: Maxus, a GroupM media agency, has announced the appointment of Shailja Vohra as ESP head. She will be based out of Delhi office and will report to Maxus and Motivator South Asia MD Ajit Varghese.
Vohra earlier served as head of programming and operations for Fox Traveller and acquisitions for NGC. Before that, she had a long stint at Discovery in programming.
Maxus MD Ajit Varghese said, “At Maxus, we have always believed in incubating specialised people in areas of content, activation and digital apart from integrated planners leading business teams. With Shailja‘s programming background and her passion for the space, we believe it can add a fresh perspective of looking at content and also look at ways of driving content strategy for brands across platforms, formats than just AFPs”.
Vohra said, “It‘s a privilege to be part of Maxus ESP team. I am joining them at an interesting juncture both when Content is taking a Central role in Communication Planning and Brands are looking at newer formats to engage with consumer. I would love to take the practice to the next level along with GroupM collaboration and capabilities.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
