MAM
Shagun TV outsources ad sales to Aidem Ventures
MUMBAI: It made all the right buzz when it announced last month that it was launching India‘s first 24 hour wedding entertainment TV channel. Now Shagun TV is looking to cash in on the buzz and the viewers that will be tuning into it. The channel‘s management has signed on ad sales firm Aidem to manage and sell its ad inventory.
“We are happy to be associated with Aidem Ventures. We are looking forward for a fruitful bonding and a long term relationship with this organisation of national repute,” adds Vertent Media Soft Pvt Ltd chairman Chakardhar Dhoundiyal.
“10 million couples get married in India every year! Marriage is indeed considered one of the biggest celebrations in an Indian‘s life. The channel carries the same ?avour,” says Shagun TV‘s Arunanjan Jha. “The Indian wedding industry is estimated to be a staggering 1,25,000 crore and the number just gets bigger every year. It is for this reason that the largest Food and beverages, apparel, jewelry, consumer durables and furniture players want a piece of this pie. With Shagun TV, we want to ensure that we set the pace for the changing face of the Indian broadcast industry.”
Aidem Ventures director Vikas Khanchandani is thrilled to bits on his company‘s new partnership. Says he: “The entire Aidem team is glad to be associated with Shagun TV. With the second phase of digitisation, the TV audience will be able to access diverse content and sampling of such content will continue to witness a surge.”
He points out that Shagun TV‘s innovative content has tremendous potential with existing and new advertisers alike. “Beyond the usual FCT buys, a channel offers a wide range of possibilities ranging from events, in-show integrations, selective & premium non-FCT ad elements and sponsored specials,” he reveals.
According to him, the weddings business is growing at a 25 per cent clip year on year and is recession proof. “We are also looking forward to work with stakeholders in the wedding business ecosystem to enhance opportunities,” Khandchandani highlights.
A press release states that “the channel‘s content is unquestionably, like no other. It features pre-nuptial and post-nuptial programmes, issues and relevant information around marriages. There is ‘Mere Jeevansathi‘, a primetime show that complements the theme and concept of the channel. It is the first match-making show in the history of Indian television. There is ‘Toh Baat Pakki‘, a chat show that focuses on how a prospective groom and bride look forward to leading a life of shared joys, emotions and aspirations. ‘Gold n Beautiful‘ features trends and patterns prevailing across India in the wedding jewelry market. ‘Honeymoon Travels‘ unravels exotics honeymoon destinations. The channel will soon be announcing its Hindi fiction line up.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
