MAM
Shaadi.com’s ex-CTO Siddharth Sharma onboards with InVideo
NEW DELHI: Online video editing platform InVideo has appointed Siddharth Sharma as its new chief technology officer. An IIM alumnus, Sharma has contributed to the growth of several start-ups and big brands in his career. His latest stint was in matchmaking portal Shaadi.com.
InVideo CEO Sanket Shah said, “We are building the best tech team in India. With SVS coming in, I’m looking forward to a rock-solid tech team and culture.”
Sharma said, “I am really excited to become a part of this team. InVideo is solving a very hard technical problem in a blue ocean space. The startup energy is unbeatable and coupled with the rigour of the process, it makes for very thrilling engineering and to lead this team is a great privilege. I am humbled with this opportunity and look forward to contributing to InVideo’s skyrocketing growth.”
He added, “I believe that people in the trenches should be fully autonomous, able to take decisions that align with the company’s goals by serving the user better. And it’s the job of leadership to set the context, the guardrails, and then get out of the way.”
The development comes after the brand launched a unique hiring initiative that featured popular stand-up comic Rahul Subramanian. In probably a first, InVideo leveraged LinkedIn’s algorithm to reach out to engineers from all over the country.
MAM
Nikita Kandhari expands role at Prime Video India
Senior leader now heads content marketing for hindi slate while retaining principal position.
MUMBAI: Nikita Kandhari just levelled up her Prime Video game because when you’re already scripting hits, the next move is to own the whole Hindi storyline. Nikita Kandhari has taken on an expanded leadership role at Prime Video & Amazon MGM Studios, now heading content marketing for the Hindi slate covering original series, movies, and licensed titles while continuing as principal for content marketing.
Announcing the move on LinkedIn, Kandhari wrote, “I’m excited to share that I’m stepping into an expanded role, leading content marketing for the Hindi slate… The past year has been an intense period of learning across building new IPs, shaping campaigns, and working more closely than ever with cross-functional teams. I’m grateful for the trust, mentorship, and collaboration that made that growth possible.”
In her broader mandate, Kandhari will shape integrated, audience-first marketing strategies for Prime Video’s growing Hindi content portfolio, aiming to deepen engagement with India’s booming streaming viewers through thoughtful, culturally attuned campaigns.
Kandhari brings nearly two decades of experience across media, FMCG, and advertising. Before Amazon, she held key roles at Netflix, Hotstar, Unilever, Ogilvy & Mather, and began her career in 2008 as a Research Analyst at The Nielsen Company. She holds an MBA in Marketing and Strategy/Leadership from the Indian School of Business.
Her expanded remit arrives as Prime Video and Amazon MGM Studios continue to scale their Hindi originals and licensed offerings in one of the world’s most competitive and fast-growing streaming markets. For a platform betting big on regional storytelling, placing someone with Kandhari’s blend of strategic depth, creative campaign experience, and cross-industry insight at the helm feels like the perfect plot twist to keep viewers hooked.
