MAM
Shaadi.com takes internet by storm with #ShaadiKarniHaiKya
Mumbai: Shaadi.com has started a new Twitter trend #ShadiKarniHaiKya. With this, the matchmaking platform has hopped onto a Twitter opportunity, turning it into a witty and fun way of promoting its brand on social media.
When Sagar (@sagarcasm) tweeted – Bahot kar rahi ho, shaadi karni hai kya?, Shaadi.com promptly retweeted – Itna brand name use kar rahe ho, #ShaadiKarniHaiKya?, thereby sending the Twitterati into a frenzy to join the banter and making the hashtag the top trend of the day.
Shaadi.com’s #ShaadiKarniHaiKya trend took the Internet by storm, chartering #1 on Twitter’s all India trending page with over three million impressions within a few hours. Unable to resist joining in and outwitting each other with their funny spin on the one-liner, over 7000 tweeple engaged in the activity. The campaign saw everyone, from influencers like Trendulkar (@Trendulkar) and SwatKat (@swatic12) to brands from across domains, get creative and chime in with their own take on the phrase. Some of these hilarious takes include, Dominoes’ – Last slice offer kar rahe ho, #ShaadiKarniHaiKya? and Dunzo’s – Unka address add karke groceries manga rahe ho, #ShaadiKarniHaiKya? Meanwhile, brands such as Disney+ Hotstar, Meesho, Myntra, CoinSwitch Kuber, Lenskart, Mad Over Donuts, Kotak Life, Upstox, Cleartrip, McDonald’s, SUGAR Cosmetics, Boat, Amazon MiniTV, Samsung India, and many more, too joined the bandwagon with their funny tweets alongside the super shark and founder of Shaadi.com Anupam Mittal, himself.
Itna brand name use kar rahe ho, #ShaadiKarniHaiKya? https://t.co/pJqgeB9kEG
— Shaadi.com (@ShaadiDotCom) October 6, 2022
Talking about the trend, Shaadi.com associate director- social media & creative Devesh Rohmetra said, “Singles in India often struggle with picking up on hints. So when our favourite tweleb, @sagarcasm, posted a tweet about it, we jumped at the opportunity and made a hashtag out of it. And through this activity, we, along with netizens, created an encyclopaedia of 5000 (and increasing) fun ways to drop hints and to pop the real question #ShaadiKarniHaiKya?”
The quirky activity witnessed Twitter users engage with the interesting tweet format in a fun and relatable manner while, at the same time, it also saw Shaadi.com help the audience navigate the problem of identifying hints and signals in the nuances of their daily lives. Not just that, but the campaign also enabled the brand to successfully and organically break through the online clutter on social media and build upon its high brand recall value with the hashtag.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
