MAM
Shaadi.com takes internet by storm with #ShaadiKarniHaiKya
Mumbai: Shaadi.com has started a new Twitter trend #ShadiKarniHaiKya. With this, the matchmaking platform has hopped onto a Twitter opportunity, turning it into a witty and fun way of promoting its brand on social media.
When Sagar (@sagarcasm) tweeted – Bahot kar rahi ho, shaadi karni hai kya?, Shaadi.com promptly retweeted – Itna brand name use kar rahe ho, #ShaadiKarniHaiKya?, thereby sending the Twitterati into a frenzy to join the banter and making the hashtag the top trend of the day.
Shaadi.com’s #ShaadiKarniHaiKya trend took the Internet by storm, chartering #1 on Twitter’s all India trending page with over three million impressions within a few hours. Unable to resist joining in and outwitting each other with their funny spin on the one-liner, over 7000 tweeple engaged in the activity. The campaign saw everyone, from influencers like Trendulkar (@Trendulkar) and SwatKat (@swatic12) to brands from across domains, get creative and chime in with their own take on the phrase. Some of these hilarious takes include, Dominoes’ – Last slice offer kar rahe ho, #ShaadiKarniHaiKya? and Dunzo’s – Unka address add karke groceries manga rahe ho, #ShaadiKarniHaiKya? Meanwhile, brands such as Disney+ Hotstar, Meesho, Myntra, CoinSwitch Kuber, Lenskart, Mad Over Donuts, Kotak Life, Upstox, Cleartrip, McDonald’s, SUGAR Cosmetics, Boat, Amazon MiniTV, Samsung India, and many more, too joined the bandwagon with their funny tweets alongside the super shark and founder of Shaadi.com Anupam Mittal, himself.
Itna brand name use kar rahe ho, #ShaadiKarniHaiKya? https://t.co/pJqgeB9kEG
— Shaadi.com (@ShaadiDotCom) October 6, 2022
Talking about the trend, Shaadi.com associate director- social media & creative Devesh Rohmetra said, “Singles in India often struggle with picking up on hints. So when our favourite tweleb, @sagarcasm, posted a tweet about it, we jumped at the opportunity and made a hashtag out of it. And through this activity, we, along with netizens, created an encyclopaedia of 5000 (and increasing) fun ways to drop hints and to pop the real question #ShaadiKarniHaiKya?”
The quirky activity witnessed Twitter users engage with the interesting tweet format in a fun and relatable manner while, at the same time, it also saw Shaadi.com help the audience navigate the problem of identifying hints and signals in the nuances of their daily lives. Not just that, but the campaign also enabled the brand to successfully and organically break through the online clutter on social media and build upon its high brand recall value with the hashtag.
MAM
Ritz Media World appoints Neeti Bhargava as chief content and client solutions officer
Seasoned radio leader to steer content and client strategy in AI era
NEW DELHI: Ritz Media World has appointed Neeti Bhargava as chief content and client solutions officer, strengthening its leadership team as brands ramp up investment in content-led, multi-platform engagement.
With more than 18 years in radio, media and content creation, Bhargava brings a storyteller’s instinct and a strategist’s eye to the role. Her career spans leading radio networks such as Red FM 93.5, Reliance Big FM 92.7 and My FM of the Dainik Bhaskar Group, where she shaped on-air formats, refined programming strategy and curated music and listener engagement initiatives that resonated beyond the airwaves.
Over time, her remit expanded from studio consoles to brand consoles. She has led voice-driven campaigns, crafted branded content, developed digital formats and delivered live experiences, blending creativity with commercial clarity. Her experience across content production, marketing strategy and creative leadership has given her a keen understanding of how audiences interact with brands across platforms.
In her new role as chief content and client solutions officer, Bhargava will oversee the agency’s content strategy and work closely with clients to design integrated campaigns spanning audio, digital and on-ground platforms. She will also guide internal teams to ensure consistency, quality and clarity in brand communication.
Ritz Media World founder Ritz Malik, said Bhargava’s cross-platform expertise comes at a pivotal moment for the industry. As marketing becomes increasingly data-informed and supported by AI tools, he noted, the need for authentic and well-crafted storytelling has only intensified. Her leadership, he said, will help the agency deliver campaigns that are both creatively strong and strategically sound.
Bhargava said today’s content landscape is shaped by evolving consumption patterns and technology-led media planning. While AI enhances efficiency and insight, she emphasised that compelling storytelling remains central to meaningful brand engagement. She added that she is excited to contribute to building integrated content that connects with audiences across formats.
The appointment reflects Ritz Media World’s focus on sharpening its content capabilities as brands seek smarter, data-backed ways to stay relevant in an increasingly crowded media marketplace.
