MAM
SGA PR wins public relations mandate for Nazara Technologies
MUMBAI: SGA Growth Advisors (SGA) has won the public relations and social media mandate for Nazara Technologies, India’s most prominent gaming and sports media platforms. As part of the mandate, SGA will manage Nazara Technologies’ overall communications strategy with all key stakeholders through multiple channels of investors, analysts, media, influencers, gaming industry stakeholders and public at large.
With strategic communications and ideation, SGA aims to integrate its public relations, investor relations, and social media communications.
This mandate serves to add a holistic value to Nazara’s business strategy and boost its share of voice in the gaming space. SGA will leverage its insight-driven communications strategies to leverage Nazara’s rising digital footfall by building an integrated social and digital media framework.
While speaking on this collaboration Nazara Technologies CEO Manish Agarwal said, “We have an existing relationship with SGA for our investor relations and annual report consulting. The teams at SGA work very closely with us to translate our thoughts into building narratives.”
He added, “They also are young and agile, similar to our thought process and add new insights and perspective to the strategy. We have extended our partnership with SGA for PR and Social Media with an aim to have a common communication strategy across spectrums. Looking forward to working with the team.”
Speaking about the PR mandate win, Strategic Growth Advisors (SGA) founder Kevin Shah commented, “We are delighted to have Nazara Technologies on board for PR & Social Media. It is a testimony to our vision of offering a complete communications’ solution to a company under one umbrella. Nazara Technologies, is a young unicorn and it is exciting to work in the new emerging spaces of technology and gaming. We believe, going forward, having a single partner integrated throughout all aspects of communications will be an efficient solution for companies. We are committed to offer the best in quality services across practices.”
MAM
McDonald’s India NE names Sara Arjun brand ambassador
Actor returns for nostalgic Buddy Meal campaign at Rs 119 for two.
MUMBAI: Sara Arjun just came home to McDonald’s because some love stories start with a childhood ad and end with sharing fries as grown-ups. McDonald’s India – North and East has appointed actor Sara Arjun as its brand ambassador, bringing her back to the brand that first captured her on screen as a child. The collaboration launches with a playful TVC introducing the Buddy Meal, a value offering priced at Rs 119 for two burgers (McAloo Tikki or Veg Surprise), two Cokes and one medium fries.
The film recreates the classic “girlfriend-boyfriend” banter from her original McDonald’s ad, with Sara joking about today’s “demanding” relationships before her buddy admits he just wants a simple McAloo Tikki. The voiceover lands the punch: “Shukar hai McDonald’s Buddy Meal for 2 hai… starts at just Rs 119,” closing on the tagline “Khao Meal, Baat Karo”, a celebration of uncomplicated joy and shared moments.
MMG Group and CPRL vice chairman Anant Agarwal said, “Sara’s return to McDonald’s is a wonderful reminder of the deep emotional connections many customers have grown up with. With the Buddy Meal, we are celebrating friendship, nostalgia and the simple joy of sharing a McDonald’s meal together at great value.”
Sara Arjun added, “McDonald’s has been a special part of my journey since childhood. Returning to the brand for this campaign feels incredibly nostalgic. The Buddy Meal captures the simple joy of sharing food and laughter with friends.”
Available for a limited period across McDonald’s restaurants in North and East India via dine-in, takeaway, drive-thru, the McDonald’s App and leading delivery platforms, the Buddy Meal taps into the brand’s legacy of creating relatable, feel-good moments.
In a fast-food world chasing trends, McDonald’s brings back a familiar face and a simple truth: sometimes the best dates don’t need grand gestures just good burgers, cold drinks and great company at a price that leaves everyone smiling.
