MAM
SGA PR wins public relations mandate for Nazara Technologies
MUMBAI: SGA Growth Advisors (SGA) has won the public relations and social media mandate for Nazara Technologies, India’s most prominent gaming and sports media platforms. As part of the mandate, SGA will manage Nazara Technologies’ overall communications strategy with all key stakeholders through multiple channels of investors, analysts, media, influencers, gaming industry stakeholders and public at large.
With strategic communications and ideation, SGA aims to integrate its public relations, investor relations, and social media communications.
This mandate serves to add a holistic value to Nazara’s business strategy and boost its share of voice in the gaming space. SGA will leverage its insight-driven communications strategies to leverage Nazara’s rising digital footfall by building an integrated social and digital media framework.
While speaking on this collaboration Nazara Technologies CEO Manish Agarwal said, “We have an existing relationship with SGA for our investor relations and annual report consulting. The teams at SGA work very closely with us to translate our thoughts into building narratives.”
He added, “They also are young and agile, similar to our thought process and add new insights and perspective to the strategy. We have extended our partnership with SGA for PR and Social Media with an aim to have a common communication strategy across spectrums. Looking forward to working with the team.”
Speaking about the PR mandate win, Strategic Growth Advisors (SGA) founder Kevin Shah commented, “We are delighted to have Nazara Technologies on board for PR & Social Media. It is a testimony to our vision of offering a complete communications’ solution to a company under one umbrella. Nazara Technologies, is a young unicorn and it is exciting to work in the new emerging spaces of technology and gaming. We believe, going forward, having a single partner integrated throughout all aspects of communications will be an efficient solution for companies. We are committed to offer the best in quality services across practices.”
Brands
Jubilant Foodworks to end Dunkin’ franchise in India
Pizza chain operator will not renew agreement when it expires at end of 2026.
MUMBAI: When the doughnuts stop turning and the coffee goes cold, even a global giant like Dunkin’ can find the Indian market a tough brew to crack. Jubilant Foodworks has decided not to renew its franchise agreement with Dunkin’ when the pact expires on 31 December 2026, according to a Reuters report. The operator, best known for running Domino’s outlets in India, said it would evaluate options for its existing Dunkin’ stores, including a potential sale or transfer of franchise rights, in consultation with the US-based brand.
The decision follows years of underperformance in a market where local tastes and intense competition have made it difficult for international coffee-and-doughnut formats to gain traction. Jubilant, which has increasingly focused on its core pizza business and newer bets like Popeyes, indicated that the exit would not materially affect its financial or operational position.
Dunkin’ accounted for just 0.61 per cent of Jubilant’s revenue in the fiscal year ending 2025 and recorded a loss of approximately Rs 191 million, according to a regulatory filing. The company operated 27 outlets as of December 2025, having shuttered seven stores over the preceding year.
The retreat comes even as Jubilant’s broader business shows signs of momentum. The company reported a 65 per cent rise in quarterly profit for the October to December period, reaching Rs 70.9 crore, up from Rs 42.91 crore a year earlier.
For Jubilant, the exit reflects a sharpening strategic focus. For Dunkin’, it marks another setback in a market that has proven resistant to imported café concepts without significant localisation.
In the cut-throat world of Indian quick-service restaurants, sometimes the sweetest deals are the ones you quietly walk away from leaving more room for the brands that truly rise to the occasion.
