MAM
SG Sports appoints Digvijay Singh Deo as VP of sports & media
Mumbai: SG Sports, media & entertainment (SGSE), part of the APL Apollo Group, announced that it has appointed senior sports editor Digvijay Singh Deo as vice president of sports and media.
Digvijay is an accomplished name in sports journalism and has over two decades of experience under his belt. An award-winning journalist and producer, Digvijay was previously with WION as the sports editor for seven years where he set up the sports team and designed the flagship sports show for the network. Prior to WION, he spent 11 years at CNN IBN where he joined as principal correspondent and was appointed sports editor in 2014. Previously, he has also worked with Doordarshan and Star News.
SG Sports, media and entertainment, a subsidiary of APL Apollo Group, has interests in a variety of sports, including chess, cricket, table tennis and football. Most recently, the company announced the launch of its franchise, Delhi SG Pipers, for the upcoming Hockey India League which is making a high-profile comeback after 7 years.
Delhi SG Pipers will have both men’s as well as women’s teams playing in the league and has already roped in a star-studded lineup of management and coaches, including legendary Indian goalkeeper PR Sreejesh, former India men’s national team coach Graham Reid and the analytical coach of the national women’s team, Dave Smolenaars.
In his new role at SGSE, Digvijay be utilising his experience to provide strategy and direction across the various interests of the company in sports. He will also be responsible for creating content-based IPs and partnerships and will report directly to Mahesh Bhupathi, CEO of SG Sports, Media & Entertainment.
SGSE vice president of sports and media Digvijay Singh Deo said, “It has been a long journey of over 21 years covering sports and I feel this was a great opportunity and a natural progression for me to move onto the other side of the business. It is an interesting as well as challenging role because sport in India is growing and this was the right time to get involved. I am thankful to SGSE for this opportunity.”
SGSE CEO Mahesh Bhupathi said, “I am excited to have Diggy on board. He has a lot of experience and a large network in the sports world and I believe he will add a lot of value to what we are trying to build at SGSE.
MAM
VIDA partners with Kolkata Knight Riders, gifts SRK limited-edition electric scooter
Bollywood superstar receives custom DIRT.E K3 Knight Edition as symbol of collaboration.
MUMBAI: Shah Rukh Khan just got a new ride that’s truly fit for a King and it comes with a serious green twist. Electric two-wheeler brand VIDA has teamed up with Kolkata Knight Riders for the upcoming cricket season and marked the partnership by presenting a limited-edition DIRT.E K3 – the Knight Edition – to the team’s co-owner and global icon, Shah Rukh Khan.
The custom scooter symbolises the coming together of two brands that stand for aspiration, confidence, and a progressive, sustainable future. VIDA and KKR aim to engage with a generation that is bold in its choices and ready to drive meaningful change.
The sleek, knight-themed DIRT.E K3 was specially designed to reflect the spirit of the partnership, blending performance with eco-conscious mobility.
This collaboration highlights VIDA’s growing presence in the electric mobility space while leveraging the massive reach and emotional connect of the Kolkata Knight Riders franchise and its charismatic leader.
In a world where style meets sustainability, VIDA and KKR have found the perfect match. With Shah Rukh Khan now officially riding for the Knight Riders off the field as well, this partnership promises to be anything but ordinary. Expect the roads and the stands to get a lot more stylish and a lot more electric.
