MAM
SG Analytics appoints Rob Mitchell as its new advisory board member
Mumbai: SG Analytics, a leading global Insights and analytics company, has announced the addition of Rob Mitchell to its advisory board. Mitchell, an industry veteran and accomplished professional with over 25 years of experience is the co-founder & CEO of FT Longitude, a London specialist thought leadership agency that advises global B2B brands.
“I am excited to welcome Rob as his rich experience will bolster our efforts to provide more value to our customers and strengthen our relationships,” said SG Analytics CEO Sid Banerjee.
“Our board of advisors are committed to enabling our growth plans and championing our vision globally, and with Rob on the team, I visualize us further strengthened to achieve our business goals including our resolve to go public in 2025,” he added.
As the co-founder and CEO of FT Longitude, Mitchell secured investment for Longitude from the Financial Times Group in 2018, and in 2022 Longitude became a fully owned subsidiary of the FT Group. Rob has led many consulting engagements and projects with global multinational companies, and he also enjoys writing and speaking on content strategy, thought leadership, and maximizing the return on marketing investments.
An alum of Oxford University, prior to co-founding Longitude, Mitchell worked as a senior editor at the Economist Intelligence Unit, and before that, he edited sponsored reports for the Financial Times, including the Mastering Management series.
“Data and analytics are now a critical asset for companies worldwide and SG Analytics is in a strong position to help organisations use those assets to make better decisions and drive long-term sustainable growth at a time of ongoing economic and geopolitical change,” said Mitchell.
He further said, “I am looking forward to joining SG Analytics at a pivotal moment in its growth and in bringing my expertise in brand marketing, content and international business expansion to help accelerate the company’s impressive growth around the world.”
MAM
Aditya Birla Group squeezes Joe & The Juice into Indian market
Strategic tie-up with Joe & The Juice brings Danish cool and healthy brews to India.
MUMBAI: India’s hospitality scene is about to get a healthy shot of adrenaline, and for once, the “daily grind” sounds like a very good thing. Aditya Birla New Age Hospitality (ABNAH) has officially shaken hands with the Danish cult-favourite Joe & The Juice, marking the conglomerate’s first serious foray into the scalable, fast-casual food sector. It’s a move that suggests the Group is thirsty for more than just industrial dominance; they’re eyeing the premium lifestyle cup, and it’s looking decidedly green.
Founded in Copenhagen in 2002, Joe & The Juice has spent two decades fermenting a global empire, boasting over 480 locations spanning Europe, the US, the Middle East, Africa, and Asia. Known for its high-octane atmosphere and health-conscious menu, the brand is as much about the “vibe” as it is about the vitamins.
The first Indian flagship store is slated to pop its cork in the second half of 2026.
ABNAH isn’t exactly a newcomer to the table. This partnership adds a fresh layer to a portfolio that already features heavy hitters like:
- International Stars: Yauatcha, Hakkasan, and Nara Thai.
- Home-grown Hits: Cincin, Ode, Waarsa, and Supa San.
ABNAH founder Aryaman Vikram Birla noted that India is currently at a “consumption inflection point.” With rising discretionary spending and a growing appetite for “premiumisation,” the Group is betting big that Joe & The Juice’s mix of health and convenience will hit the sweet spot for aspiring Indian consumers.
For Joe & The Juice, this isn’t just another pin on the map. Joe & The Juice CEO Thomas Noroxe described the move as their “first true strategic entry in Asia,” citing India’s rapidly evolving preference for wellness-focused offerings. With Ambit Capital advising the deal, the partnership aims to leverage the Aditya Birla Group’s massive operational muscle to scale the brand across the country.
While the Group continues to expand into everything from jewellery to paints, this latest venture proves that when it comes to the business of taste, they’re ready to serve up something refreshing.
