MAM
SG Analytics appoints Rob Mitchell as its new advisory board member
Mumbai: SG Analytics, a leading global Insights and analytics company, has announced the addition of Rob Mitchell to its advisory board. Mitchell, an industry veteran and accomplished professional with over 25 years of experience is the co-founder & CEO of FT Longitude, a London specialist thought leadership agency that advises global B2B brands.
“I am excited to welcome Rob as his rich experience will bolster our efforts to provide more value to our customers and strengthen our relationships,” said SG Analytics CEO Sid Banerjee.
“Our board of advisors are committed to enabling our growth plans and championing our vision globally, and with Rob on the team, I visualize us further strengthened to achieve our business goals including our resolve to go public in 2025,” he added.
As the co-founder and CEO of FT Longitude, Mitchell secured investment for Longitude from the Financial Times Group in 2018, and in 2022 Longitude became a fully owned subsidiary of the FT Group. Rob has led many consulting engagements and projects with global multinational companies, and he also enjoys writing and speaking on content strategy, thought leadership, and maximizing the return on marketing investments.
An alum of Oxford University, prior to co-founding Longitude, Mitchell worked as a senior editor at the Economist Intelligence Unit, and before that, he edited sponsored reports for the Financial Times, including the Mastering Management series.
“Data and analytics are now a critical asset for companies worldwide and SG Analytics is in a strong position to help organisations use those assets to make better decisions and drive long-term sustainable growth at a time of ongoing economic and geopolitical change,” said Mitchell.
He further said, “I am looking forward to joining SG Analytics at a pivotal moment in its growth and in bringing my expertise in brand marketing, content and international business expansion to help accelerate the company’s impressive growth around the world.”
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
