MAM
Seventynine appoints Jatin Kapoor as intl sales head
MUMBAI: Mobile ad network Seventynine has appointed Jatin Kapoor as the International sales head for the company. He will report to Seventynine founders Deven Dharamdasani and Chirag Shah.
Kapoor will be responsible for driving sales and revenue generation from International markets for the company.
Kapoor said, “My focus at the initial stage would be on the international markets like Singapore, Malaysia, Indonesia, Australia, Hong Kong, China, United Arab Emirates which are some of the fastest growing markets for the mobile segment and now with the mobile ecosystem shifting towards ‘Apps‘ a product like app jacket presents innovative advertising and video options to brands.”
Kapoor brings in more than a decade of experience in media ad sales and business operations. Prior to joining Seventynine.mobi, he was working with Ozone Media.
Shah said, “We are happy to have Jatin onboard with us. Jatin‘s expertise in the media space especially in the digital medium with brand innovation and solutions is remarkable. We look at merging his knowledge with our technology to drive revenues and expand our business internationally.”
Seventynine was recently acquired by Networkplay, the Indian arm of Europe-based printer and publisher Gruner + Jahr.
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
