MAM
Seven Seas launches new campaign for Children’s Day
Mumbai: In the run-up to children’s day, SevenSeas®, a heritage brand of Procter & Gamble Health Limited (formerly known as Merck Limited), launches a new campaign 'My Little Genius'. The campaign encourages parents to discover the true potential in their little one and celebrate it with the whole world.
As part of the campaign, SevenSeas® will launch 'The Museum of Genius' on the occasion of children's day. The virtual museum is a platform to exhibit the creative streak in your child, where your tiny tots' innovative idea will be celebrated online. To be part of 'The Museum of Genius', upload a video or photo of your child's unique creation on Facebook or Instagram using the hashtag #MyLittleGenius. First 50 entries each day will win free samples ofSevenSeas®Kids Emulsion*.
Procter & Gamble Health Limited’s, Managing Director, Milind Thatte said, “SevenSeas® is delighted to launch this very special campaign #MyLittleGenius on the occasion of children’s day aligned to our philosophy of helping unlock every child’s true potential. Children have so many unique qualities and hidden talents such as those depicted in our campaign films released on various digital channels including our SevenSeas® Facebook page. We call on parents to send in stories of their little geniuses at the earliest and see their child’s talent celebrated on the SevenSeas®‘Museum of Genius'."
‘The Museum of Genius’ featuring the entries of the little geniuses will be digitally unveiled by Bollywood Actress and celebrity mother Raveena Tandon around children’s day.
Bollywood Actress and celebrity Mother, Raveena Tandon said, “I am glad to be part of a campaign that promotes the creativity and true potential in children. My association with SevenSeas® is a long-standing one that focuses on growth and development of childrenthrough nutrition supplementation, to help them unlock their true potential. I am excited to unveil the SevenSeas® ‘Museum of Genius’ this children’s day and going through the hidden talents of children across India. I call on parents to share their entries and help SevenSeas® showcase their stories”.
The on-ground unveiling of the 'Museum of Genius' will take place at The Krazy Kids Karnival on 17th November in the presence of Actress Raveena Tandon. She will be present at the event to create awareness on the importance of Omega-3 Fatty acids and essentially DHA, Vitamin A, and D for the growth and development of young children.
Brands
UltraTech Cement appoints Jayant Dua as managing director
Dua will succeed K. C. Jhanwar after his term ends in December 2026
MUMBAI: UltraTech Cement, the flagship cement arm of the Aditya Birla Group, has elevated Jayant Dua as managing director, effective 1 April, 2026.
The company’s board also approved his appointment as additional director, managing director and key managerial personnel, effective 1 January, 2027, following the completion of the current managing director K C Jhanwar’s term on 31 December, 2026, according to a regulatory filing.
Dua will serve as managing director for a four-year term from 1 January, 2027 to 31 December, 2030.
A veteran executive with more than 37 years of professional experience, Dua joined the Aditya Birla Group’s cement business in 1996 and spent nearly a decade in various functional and leadership roles.
Over the past two decades, he has held several profit-and-loss and chief executive responsibilities across multiple group businesses, including insulators, insurance, Century Cement and the chlor-alkali segment. In 2023, he was elevated to lead the group’s renewables and textiles businesses.
Within the group, Dua has received several internal honours, including the chairman’s individual award for exceptional contribution in 2002, the outstanding leader award in 2009 and the leader of leaders recognition in 2022.
He holds an engineering degree from Indian Institute of Technology Delhi, an MBA from International Management Institute and has completed the advanced management programme at Harvard Business School.
