MAM
Sequoia Capital hires Gayatri Vasudeva Yadav as CMO
MUMBAI: She built her reputation as a solid marketer building Star India, along with her boss Uday Shankar, as chief marketing officer and president – strategy & innovation. Now the dynamic marketing professional Gayatri Vasudeva Yadav has joined Sequoia Capital as chief marketing officer for India and south east Asia.
Says Yadav: “I am honoured to join Sequoia Capital India and help daring founders build legendary companies and brands. This is a seminal point of time in the development of the Indian entrepreneurial ecosystem and there is a massive opportunity to create global brands out of the region. I am excited to join this amazing team and partner with an incredibly talented set of founders in achieving this mission.”
Sequoia Capital has, meanwhile, announced that it has completed other hires: Shweta Rajpal Kohli as head of public policy and Ajey Gore as operating partner, technology.
Sequoia Capital managing director Shaliendra Singh put out a post on LinkedIn welcoming the new joinees. He added that Gayatri will additionally be working closely with the group’s portfolio CMOs to help them launch and grow brands.
Highlighted Singh: “The team at Sequoia Capital India feels massively privileged to welcome industry leaders like Gayatri, Ajey and Shweta to our team. Their contributions will undoubtedly benefit dozens of founders and startups across India and SEA and make a dent in the years to come.”
Sequoia India has invested at the very early stages in many startups including Citrus, Druva, Faaso's, FreeCharge, Grofers, Healthkart, India Shelter Finance, Mobikwik, Pine Labs, Practo, Prizm Payments, Scio Health and Zilingo.
Sequoia India recently closed its sixth fund, at $695 million, which will be used to double down on investments in both early and growth stage companies in the technology, consumer and healthcare sectors across India and southeast Asia.
It has worked with many founders including Amit Kumat of Prataap Snacks, Ankiti Bose of Zilingo, Ankur Jain of Bira, Byju Raveendran of Byju's, Chatri Sityodtong of One Championship, Deepinder Goyal of Zomato, Dhiraj Rajaram of Mu Sigma, Girish Mathrubootham of Freshworks, Jaspreet Singh of Druva, Kunal Shah of Freecharge, D. Lakshmipathy of Five Star Finance, Lokvir Kapoor of Pine Labs, Nadiem Makarim of Go-Jek, Rajul Garg of GlobalLogic, Ritesh Agarwal of OYO Rooms, Shashank ND of Practo, VSS Mani of JustDial, William Tanuwijaya of Tokopedia.
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Brands
Reebok partners with Jerai Fitness for gym equipment in India
Long-term deal to manufacture and distribute Reebok-branded fitness products from April 2026.
MUMBAI: Reebok is pumping up its presence in India and this time, it’s bringing serious muscle to the gym floor. Jerai Fitness Limited, an Indian manufacturer with over three decades of experience in fitness equipment, has announced a first-of-its-kind long-term partnership with Reebok. Under the agreement, Jerai Fitness will manufacture and distribute Reebok-branded gym equipment across India and neighbouring countries including Sri Lanka, Bangladesh and Nepal. The products will be available from 1 April 2026.
The collaboration combines Jerai Fitness’ fully automated, technology-driven manufacturing facility with Reebok’s global brand legacy to redefine the fitness equipment ecosystem in the region.
Jerai Fitness Limited chairman & managing director Rajesh Rai said the partnership leverages advanced manufacturing capabilities to deliver high-quality products tailored to market needs.
Authentic Brands Group EVP of Reebok Steve Robaire noted that India is a dynamic and fast-growing fitness market. “Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale,” he said.
The partnership will introduce a comprehensive commercial range covering cardio, free weights, and high-end home-use equipment under two distinct series. All products adhere to international standards, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ASTM certifications, and European safety standards EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006.
Jerai Fitness’ manufacturing facility features fully automated production systems and dedicated storage infrastructure. As of 31 August 2025, it had an installed annual capacity of 21,000 units.
The Reebok-branded equipment will be available pan-India through Jerai Fitness showrooms and official websites jeraihomegym.com and jeraifitness.com.
In a market where fitness goals are rising faster than dumbbells, this partnership gives Reebok the local strength it needs while giving Jerai Fitness a powerful global brand to flex. For Indian fitness enthusiasts and gym owners, the workout just got a stylish upgrade.
