Brands
Seoul searching as FOY brings Korea’s cult skincare straight to India
MUMBAI: If your skincare shelf feels more like a graveyard of half-used promises, FOY might just be your skin’s soulmate. The experiential K-beauty discovery platform has kicked off its Korea campaign with a bang and a serum or two bringing India a curated treasure trove of Korean skincare that’s less about hype and more about what works. Think ingredient-led products handpicked for Indian skin, from humid-heat hydration heroes to barrier-boosting repair serums.
While K-beauty has been reshaping global beauty standards with snail mucin, glass skin goals, and 10-step rituals, FOY (short for For Your Skin) cuts through the confusion with clever curation and smart tech. From AI-powered skin quizzes to an ever-evolving Global Store, FOY is on a mission to make skincare feel less like science class and more like self-care.
The Korea curation features premium cleansers, toners, serums, and sunscreens from breakthrough brands like Haruharu Wonder, Mary & May, Wha’Yunsul, Revcall, One Thing, Cosrx, Tfit, Hyaah, Nine Less, Hince and more delivered to Indian doorsteps before they become the next viral obsession.
“K-beauty is setting the pace for global beauty innovation, and Indian consumers are seeking more than just trends they’re demanding the best,” said FOY founder Bhavika Kothari. “At FOY, we’ve carved a niche by bringing the finest, most effective Korean skincare directly to India, curated with an understanding of Indian skin needs. Our Korea Campaign marks just the beginning FOY is set to become the ultimate destination for all things K-beauty, where global innovation meets personalized beauty.”
Whether you’re a dew-drop devotee or a toner sceptic, FOY’s Korea campaign reimagines the beauty browsing experience: no fluff, no fads, just a glow-up that gets you.
Brands
HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
