Ad Campaigns
Sensodyne marks World Dentist Day with #DoctorsOfJoy campaign
Mumbai: Oral care brand – Sensodyne has announced the launch of #DoctorsOfJoy campaign in celebration of World Dentist Day, observed annually on 3 October.
Sensodyne highlights the important role dentists play in improving people’s lives. Our latest campaign, #DoctorsOfJoy, focuses on how dentists empower individuals to enjoy life’s moments by addressing oral health issues.
The campaign features four digital films that demonstrate the impact dentists have on people’s lives, turning challenges into ‘moments of joy’. These stories include a young woman gaining confidence after her braces are removed, a grandfather enjoying cookies baked by his granddaughter thanks to his dentures, and a mother relishing an unplanned ice cream party with her family. Each film centers around the dentist who enables these joyful moments.
Haleon’s category lead – oral healthcare, Kishlay Seth shared his enthusiasm for the campaign, stating, “On this World Dentist Day, Sensodyne celebrates dentists for their dedication and expertise in caring for our oral health. We recognize the important role they play in shaping the future of dental care and enhancing our quality of life. At Sensodyne, we acknowledge the difference they make in everyday moments—from sharing meals with loved ones to enjoying a simple cup of coffee, worry-free. Today and every day, we thank them for their unwavering commitment and passion to improve oral health.”
In addition to the digital films, Sensodyne will implement a multimedia strategy that includes podcasts, radio, and print campaigns to celebrate the role of dentists across the country.
The campaign features initiatives to engage a wider audience in acknowledging the efforts of dentists. Sensodyne is using AI technology to create personalized appreciation content for dentists, which will be shared across over 600 pin codes in India. The brand will also collaborate with the Indian Dental Association to honor the accomplishments of dentists in more than 30 cities.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
