MAM
Seniority & Nobel Hygiene’s latest offering is for silvers with active lifestyle
NEW DELHI: Adult incontinence is a major health issue affecting millions of senior citizens across the world. In an effort to cater to the evolving needs of the elderly, Seniority and Nobel Hygiene have joined hands to launch a new range of adult diapers – Friends Premium Pants with a unique odour-lock technology and anti-bacterial core for added comfort.
Friends Premium Pants has been designed with exclusive features such as leak guards on both sides to enhance its absorption capacity for up to 10 hours. The pant-style diapers offer greater comfort and hygiene, and are the perfect solution for elders with light incontinence issues. Its unique features provide the freedom, dignity, and confidence to the elderly to lead an active lifestyle.
Seniority co-founder Tapan Mishra said, “Incontinence is not just a physiological issue but also a major mental health concern for the elderly and their caregivers. Our deep understanding of the consumers’ requirements, combined with the industry intelligence of Nobel Hygiene, has allowed us to introduce Friends Premium Pants. We are delighted with this collaboration since it strengthens our commitment to cater to the lifestyle needs of seniors and make them more mobile and independent.”
Nobel Hygiene VP- marketing and commerce Kartik Johari said, "Friends Diapers remains steadfast in our commitment to the silvers in India, and to ensure that they receive the best-in-class products for their azadi. Thus, when Seniority approached us to co-create an offering for their audience, it was the perfect meld of market and product. We are glad to offer a special collaboration product to serve the needs of even more silvers.”
Seniority has released several campaigns in order to reach out to its audience and create awareness about its products in the category.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
