Brands
Senco strikes gold with record Rs 1,700 Cr festive sales
MUMBAI: Talk about glittering results! Senco Gold & Diamonds has struck festive fortune, clocking record-breaking sales of over Rs 1,700 crore in October, the highest in its 85-year history. The sparkle came courtesy of Diwali and Dhanteras, as buyers flocked to stores undeterred by sky-high gold prices.
The jewellery giant reported a 56 per cent year-on-year jump in sales, with gold value surging 60 per cent and diamonds glittering 32 per cent higher compared to last October. Even as gold touched a record Rs 132,294 per 10 grams on October 31, Senco managed to grow both in volume and value, with a 4 per cent uptick in gold volume, 5 per cent in diamonds, and 8 per cent in silver.
New design launches, buoyant consumer sentiment, and irresistible festive offers kept cash registers ringing across Senco’s 185 stores in India and online platforms.
“These record numbers reflect a very positive customer sentiment,” said Senco Gold & Diamonds managing director and CEO Suvankar Sen. “We are geared up to meet the strong demand through the upcoming wedding season and beyond. Our focus remains on new design innovation, operational efficiency, and enhanced returns for our stakeholders.”
The company also expanded its footprint in October with new showrooms in Etawah, Bikaner, and Dehradun, while maintaining steady growth momentum with a 25 per cent year-on-year retail value increase across Q1, Q2, and October.
With 185 showrooms in India, two in Dubai, and eight Sennes lifestyle stores, Senco’s festive sparkle shows no sign of dimming. Even as gold prices reach dizzying heights, it’s clear that for Indian shoppers, love for gold never loses its shine.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
