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SEMrush Unveils ‘Indian Fintech Market Report’ for 2020
MUMBAI: SEMrush, the online visibility management and content marketing platform unveiled an exclusive report – ‘Top Insights into Fintech Industry of India’ in an event held at The Hyatt Regency, New Delhi on 20th February 2020.
Fintech industry is rapidly evolving in India and has certainly gained major traction, not just from the players in the sector or entrepreneurs but from a large pool of investors as well. SEMrush’s exclusive report uses data from over 600 most searched Fintech players of India. The report explores trends and data collected under ‘web volume searches online, social media, sentiments analysis, websites’ traffic and user behaviors’ to analyse it digitally.
The report brings an in-depth analysis of the Indian Fintech industry that is purely driven by data collected over the last 4 years. It mirrors the current state of affairs in India with perspective to the user behavior. The report also showcases the popularity of Cryptocurrencies and Bitcoin among major cities in India especially with growing penetration in Tier 2 cities like Uttar Pradesh, West Bengal etc.
Apart from currencies and payment modes, the report also peeks into investment searches and behaviors of India. Through the research, it is witnessed that most number of Indians look for mutual funds to invest their money in.
Jesse Cohen, senior analyst at financial markets platform – Investing.com said, “Higher education levels, enhanced availability of information as well as the ease of access to investment tools have all contributed to bolstering the willingness of more and more Indians to invest in the stock market.”
The keynote speaker at the event Mr. Fernando Angulo, Head of Communications – SEMrush stressed on the fact that first-of-its-kind digital fintech industry study for India can help brokers, and aggregators to assess and reframe their online marketing and branding strategies for optimum profits and business growth. The affordability factor and the changing profile of the fintech market have become the market fundamentals in the present fintech market.
The study also sheds light on the NFC payments – according to Google searches, their numbers are growing steadily. It also reveals how “NFC” has been growing steadily over the last several years or Indians being most interested in investing in mutual funds, share market and stock market.
Ms. Sapna Arora, CMO at OLX shared; “As per an OLX study; 52% of Indians have publicly shared their personal details including mobile numbers and addresses online. Sharing personal information in public domain has higher risks to be misused by fraudsters. It is also witnessed that 66% of these respondents have been victims of online financial frauds. Another alarming revelation is that 63% of people admitted that they do not frequently change their online banking passwords. This risk remains unaddressed and awareness is required to reiterate that facts like – upkeep of our digital identities is extremely important.”
The report also showcased that “Open business in India” is among top 10 most popular “open business in…” Google searches globally. Additionally, Indian Rupee is searched more than Bitcoin in India.
Sharing his views on the Report, Mr. Fabrizio Ballarini, TransferWise said, “Despite the hype on bitcoin and cryptocurrencies in the past years the volumes around these currencies are still far for any FIAT currency. There is volume when it comes to crypto news and market updates mostly from a speculative angle. However when it comes to consumer spending, receiving and spending money demand of crypto is still smaller than exotic currencies and nowhere near comparable to most popular currencies (INR being one of them).”
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8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
