MAM
Sebamed unveils new campaign #pHmatters for their Hair Care portfolio
Mumbai: Sebamed, German personal care brand with a legacy of over 60 years, has announced the launch of its latest integrated campaign #pHmatters. The campaign re-affirms Sebamed’s commitment to highlight the importance of using pH 5.5 based products for healthy hair and skin. Sebamed products are made of highest quality ingredients with pH 5.5 benefits and are known worldwide to be highly efficacious backed by robust scientific research.
The campaign #pHmatters leverages tongue in cheek humour, to highlight the importance of the role of pH 5.5 based products for healthy hair and scalp. In the campaign the spotlight shines on Sebamed’s Anti- Hairloss Shampoo with pH 5.5 and highlights its importance for healthy scalp and hair and its impact of good hair in consumer’s life. The campaign features a series of multilingual films in languages such as Hindi, English, Kannada, Marathi, Tamil, Telugu and Malayalam to reach consumers across India. To further boost the campaign’s reach and build excitement, the brand will also be promoting it across all media platforms including TV, Digital, social media, Print, Movie screens and out-of-home.
Sebamed president – USV Consumer Products Shashi Ranjan said, “We are a purpose driven organization that has constantly challenged the convention and redefined the perspectives in the realm of personal care with singular focus on bringing positive impact in the lives of our consumers. #pHmatters campaign stands as a testament to our commitment, as we highlight the importance of pH 5.5 for healthy hair and scalp basis evidence-based science. As a brand committed to transparency and authenticity, we invite our audiences to join the conversation on the importance of pH 5.5 for healthy hair and skin.”
Sebamed category head Abhinav Sebamed shared, “The launch of our new #pHmatters campaign reaffirms our commitment to enable consumers with new knowledge backed by science. The #pHmatters campaign leverages tongue in cheek humour to land the point that hair plays a very important role in our consumers life and pH 5.5 based hair care products help in maintaining healthy hair and scalp. The campaign highlights the criticality of using pH 5.5 based products for healthy hair and urges consumers to switch to Sebamed range of hair care products with perfect pH5.5.”
The Womb creative head Suyash Khabya said, “The campaign has a unique presentation of humour, without trying too hard. It’s simple yet unignorable. In an absurdist situation of a funeral, a father is eulogising his son. However, as the ad progresses things take an interesting turn as he starts speaking about ‘regrets’ in the same breath as ‘hair loss’. The plot is engaging and the brand messaging bang on. Apart from the master film, there are interesting, witty 10 seconders, an OOH campaign and more digital ideas.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
