Ad Campaigns
Sebamed celebrates second-time moms with an empowering new campaign
Mumbai: Sebamed, a renowned German skincare and baby care brand, is marketed in India by USV Pvt. Ltd. Sebamed products are made of the highest quality ingredients with pH5.5 benefits and are known worldwide to be highly efficacious and backed by robust scientific research.
Sebamed has launched a new campaign in an ode to the second-time moms. The campaign underscores the significance of the experience of motherhood in choosing only the expert in baby care. A heartfelt digital film developed by Sebamed and their agency The Womb portrays the confidence and composure of second-time mothers. These experienced mothers have navigated the challenges of first-time motherhood, and now provide comfort and wisdom to new moms, reminding them that not every challenge is as difficult as it seems and to embrace their journey fully.
Commenting on this, USV Pvt Ltd VP of marketing- Sebamed Karan Goel said “Every first-time mother goes through the anxiety of the unknown that comes with raising a child. While there are enough people around them to give well-meaning advice, who these mothers really trust are the experts like doctors and 2nd-time moms who’ve lived through these experiences themselves. ‘Experience is the biggest teacher’ is a gospel truth and when it comes to motherhood, nothing could be truer. Through this film Sebamed celebrates 2nd time moms and their experiences that make them the real experts of motherhood”.
The Womb COO Dhaval Jadwani said, “Baby care advertising in India has often been wallpaper work, with all ads and brands looking the same, talking the same. It’s often the intimate moment between a mother and baby, a close-up of baby skin, lulling music and the awe-worthy jelly butt of babies that is far from the anxiety and chaos that a 1st-time mother feels. Sebamed on the other hand has always held an uncomfortable but honest view to its communication across categories. We decided to take a light-hearted approach to show this innate judgment and expertise of a mother who’s already been through the exhaustive drills of motherhood”
The Womb CCO Suyash Khab said, “Don’t we all know mothers who are anxious and stressed with the first child but are cool as cucumbers when raising the second. They act like Pros. They can be advisors on how to raise a child. So we found them to be the perfect brand endorsers when the other brands are focusing on celebs, influencers, doctors or dermatologists. In a heartfelt film, we narrated their story and managed to weave in nuggets which every mother will identify with. We kept the tone playful, warm and for us more than selling Sebamed, it was an ode to the 2nd time mom’s. A simple yet unignorable way of connecting with mom’s.”
USV Pvt Ltd SVP Sebamed Philip Kuncheria said, “A first-time mom goes through multiple anxious moments while an experienced mom knows that many of the stressful moments can be handled by gentle expert care! In this film, we celebrate the quiet confidence & experience of the moms who choose Baby Sebamed, with our skin solutions that support baby skin’s natural barrier with pH5.5.”
Essentially, the campaign celebrates the wisdom of these seasoned moms, who not only placate the expected anxiety of first-time moms, but also wish to pass down their acquired trust in Sebamed’s range of baby care products, best known for their pH 5.5 protection, providing the necessary care while upholding the skin’s natural protective barrier.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
