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Scroll Mantra wins PR mandate for Airmeet
NEW DELHI: Scroll Mantra, an integrated communication agency in India, bags the PR mandate for Airmeet, an all-in-one platform for virtual events, summits, meetups and workshops for communities and enterprises. Scroll Mantra bagged the mandate after a competitive review in which a few leading agencies participated.
The mandate came at a time when the events industry is going through a phase of transition and everyone is adapting to the new normal of shifting from on-ground to online. The agency’s task at hand is to build reputation and position Airmeet as a preferred platform for knowledge professionals to host online events, conferences, webinars, awards, etc.
Scroll Mantra MD Neha Bajaj said, “Scroll Mantra has a diverse portfolio and an adept team who have worked across multiple verticals. We are delighted to have the opportunity to work with a brand like Airmeet, and I am certain that we would create the right positioning for the brand while providing innovative communication strategy to create a mark in the virtual events industry.”
Airmeet head of marketing Nishchal Dua said, “We were looking to partner with an agency who could bring fresh ideas on board and help us narrate our story creatively amongst the target audience and the media. We are pleased to partner with Scroll Mantra to strengthen our communication strategies in the Indian market. We are looking forward to a fruitful association.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
