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Scroll Mantra wins creative designing & social mktg mandate for Cine Grand
NEW DELHI: Marketing Communications agency Scroll Mantra Private Limited is to do the creative designing for Cine Grand. Cine Grand is a global chain of multiplexes based in India, Bulgaria, Romania and the US and operates under the brand name ‘Grand Cinemas’ in India which is based out of Raheja Mall at Sohna Road, Gurgaon.
Scroll Mantra’s creative designing mandate would include re-branding exercise for the brand across all its chains globally. The agency would follow a strategic approach to create a unique identity for the brand in India and abroad.
It has also been awarded the Social Media Marketing Duties for ‘Grand Cinemas’ and will be working towards creating a high brand recall value along with increasing engagement through various campaigns and contests.
Cine Grand Senior Vice-President Vipul Bhalla said – “We welcome Scroll Mantra on board as our Creative Agency for India and our centres abroad. We are positive that they will be able to bring on board some key insights and enable imagery and us to create the desired brand positioning. The team is mix of enthusiastic creative and content experts which were some of the key qualities we were looking for in an agency.”
Scroll Mantra Private Ltd MD Neha Bajaj said, “We are truly delighted to win the creative design duties for Cine Grand globally. We have been successfully growing the creative design portfolio within the company and Cine Grand is an exciting brand to work with. Apart from that we will also be managing social media marketing for the brand in India. We are positive that with our expertise in creative design and a strong social media team we will be able to achieve brand’s overall communication objectives.”
Scroll Mantra is a two-year-old marketing communications agency headed solely by Bajaj. The company offers holistic communication solutions to brands encompassing five broad divisions- Creative Design, Public Relations, Social Media Marketing, Digital Media Marketing and Website Development. Scroll Mantra is already working with Indian and International brands across sectors like e-commerce, restaurants, start-ups, legal, finance, fashion and lifestyle.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
