Brands
Scripps Networks leads pay-TV lifestyle programming, brand affinity: Study
Singapore: In a recent pay-TV study of viewer behaviors and lifestyle habits in Asia-Pacific, Scripps Networks Interactive found its channel portfolio significantly outranked its competitors in the food, home and travel lifestyle categories. The channels, which include Asian Food Channel, Food Network, HGTV and Travel Channel, have a highly engaged audience, who have an affinity to lifestyle brands and content. They are more receptive to advertisers, trusting the channels as an authority in the lifestyle ahead of other pay-TV networks.
“It is without a doubt that our channels offer a unique proposition for clients looking to break through today’s competitive media landscape to form meaningful relationships with their consumers,” said Derek Chang, Head of International Lifestyle Channels, Scripps Networks Interactive. “The results of the study confirm our audiences are up-scale, affluent, and engaged in both lifestyle programming and its associated products, be that in their kitchen, home or in the holiday they choose.”
The study, which was commissioned by Scripps Networks in Singapore and conducted by Kadence International, surveyed more than 4,000 respondents, 25-55 year olds who frequently watch lifestyle programming in Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam.
Survey highlights include:
Asian Food Channel (AFC):
• AFC is 47% more likely to be recognized by viewers for local Asian food and cooking content than its channel competitors
• 50% of AFC viewers visited a restaurant, city or destination featured during a show as compared to 28% of other pay-TV viewers
HGTV:
• 87% of HGTV viewers have performed some form of renovation in the past 12 months as compared to 69% other pay-TV viewers
• HGTV inspires viewers and is their go-to channel for all things renovation, taking the lead when it comes to topics such as “Home Renovations” (47%), “DIY Renovations” (46%) and “House Hunting” (45%)
Food Network (FN):
• 91% of FN viewers are willing to pay more for quality ingredients and meals
• FN has a 31% lead against the nearest competitor channel as being one that presents inspirational cooking content
Travel Channel:
• 87% of Travel Channel viewers are likely to travel to a destination featured on a travel show as compared to 69% other pay-TV viewers
• 74% of Travel Channel viewers agree that advertisements are a good way for them to learn about new products
* This study was conducted between April and June 2016. It combined over 4,000 online interviews and 12 group discussions with 25 to 55 year old lifestyle and general entertainment channel viewers across Asia.
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
