MAM
Scooty Skipper races to glory at Red Bull Driving Licence
NOIDA: The inaugural Red Bull Driving Licence event revved into life at Galgotias University in Greater Noida on Saturday and it delivered every bit of the chaos, colour and cheek the brand is known for. Scooty Skipper, the spirited duo of Aazim and Karan Suwasia from New Delhi, blazed through the 200 metre obstacle course in a blistering 54 seconds to take top honours.
With more than 500 registrations pouring in, only 20 teams made the shortlist through their applications and video entries. The field was a lively mix, with motorsport and auto media names like PowerDrift, Evo India and Top Gear India joining the fray along with popular creators Just Neel Things and Focused Indian, giving the contest a broad and buzzing line up.
The race for the podium was tight. Team Singh, made up of Sandeev Singh and Naman Sahni, clinched second place with a sharp 57 second run. Team Alpha Pack from Vikaspuri, featuring Kapish and Chirag Tyagi, followed close behind in 58 seconds.
What made the event a spectacle was the course itself. Modelled on the delightful madness of Indian roads and turned into a safe but exaggerated playground, the route packed in everything from speed breakers and gravel pits to hawker lanes, footpath crossovers, auto rickshaw obstacles and even a police checkpoint. Creative costumes, loud cheers and a finish line styled like a toll booth added to the carnival atmosphere as riders collected their symbolic Red Bull licence.
Red Bull Driving Licence is designed as a quirky two member challenge that transforms everyday driving chaos into pure entertainment. Its Delhi NCR debut set a lively benchmark, mixing competition, comedy and controlled mayhem in classic Red Bull fashion. The engines may have cooled, but the energy it sparked is likely to fuel many more editions.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
