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ScoopWhoop launches in-flight feed
MUMBAI: ScoopWhoop has announced the launch of its in-flight feed to give access to exclusive tailor-made content while flying above 16000 feet. The content publisher is the first to unlock this innovation, and is aiming to disrupt the industry, to re-look the way audience consumes content on-board.
While in-flight services are a common practice, ScoopWhoop’s latest addition to its app unlocks the feed, allowing users to read content while flying without internet connectivity. The feature which is currently in its beta version, appears as a push notification only when one is on airplane mode and flying above 16000 feet (cruising altitude). The feature will dissolve once there is a descend in the altitude.
The in-flight feed has been conceptualised by Dentsu Webchutney.
ScoopWhoop Media co-founder and chief product officer Debarshi Banerjee says, “This is the first time that a content publisher has forayed into distributing content basis behavioural patterns for airborne consumers. ScoopWhoop’s aim has always been to become a customer product and continue to revamp the strategy to innovate with the changing environment. We are hoping that the new update will help us build a further close connect with our audience.”
Dentsu Webchutney chief creative technologist Gurbaksh Singh adds, “Flying in India is mostly a boring experience due to unavailability of in-flight entertainment services. We are delighted to collaborate with ScoopWhoop to develop an innovative feature that will change the way audience consumes content. It was fun building the feature; we have deployed over 500 hours in air while testing the feasibility of the feature.”
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TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
