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Schutzen mandates Di-Mentions Studio for holistic communication
MUMBAI: Full service digital marketing and design agency Di-Mentions Studio is the digital agency of record for the Indian operations of automotive clean and care company Schutzen Car Care Private Limited.
The agency will provide complete digital branding to the brand from designing marketing collaterals, social-media strategy and execution, and media planning in its first phase. In phase two, the brand wants to venture into print, outdoor and video segments.
Schutzen provides a wide range of car care and bike care products that are enhanced with superior German technology providing complete car and bike cleaning solutions.
Di-Mentions founder and partner Anoushka Adya said, “Since they have an aggressive plan, it gives us ample opportunity to extend our creative horizons and deliver all-encompassing solutions to maximize outreach and business for the company.”
Schutzen founder and director Raj Tanna added, “It was time for us to appoint an agency that brings a holistic communication strategy”.
Di-mensions has grown from a two member team to a 25-member team servicing big brands such as Amazon, Essel World, Tata Docomo, Times of India amongst various others.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
