Ad Campaigns
School app Notebook launches “Jeb main Classroom” campaign
MUMBAI: Notebook, which is India’s fast-growing after school app, is an initiative born out of the responsibility to encourage the process of learning and goes beyond being a digital product.
With a responsibility to let every child learn, the Notebook campaign "Jeb main Notebook" celebrates every child’s right to quality education. Notebook educates for the need for digital education to be better tailored to meet student needs. Notebook’s interactions with students, parents, and teachers across the current 90,000+ users gave it unique insights into the very personal issues faced by students and parents in today’s education system.
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Notebook’s interaction with students and parents is personally managed at a senior management level as the team believes in customer-centric product development and delivery. It was from these interactions that Notebook founder and CEO Achin Bhattacharyya, first came up with the idea for a series of short videos to illustrate the issues Notebook addresses. This was added to with feedback from various people within the team. For instance, the decision to make vertical videos came from some of the youngest team members who emphasized that content would have to be mobile-friendly. At the same time, senior educators helped identify the trouble students face in managing tuition classes and class workload.
Jeb Mein Classroom campaign has several shorts showcasing different situations where Notebook can help students and parents to learn with fun. Notebook co-founder Subhayu Roy added, "In today’s world, we are faced with a content surfeit. It is a common phenomenon amongst Millennials to feel that products and services delivered to them do not really understand them. Careful use of regular common faces instead of popular brand ambassadors also reinforces this oneness of the brand with real-world people as opposed to a make-believe world."
One of the series opens up where a student is trying to write quickly to match the Speed of the faculty but cannot grab his speed and thus he cannot copy everything from the blackboard. Whereas the other series shows a stack of books a girl needs to read before her exams.
The videos have no spoken lines as these issues are common to students and parents across the country, and should not be restricted by language.
In the video series, we can see, the camera is never static in the film, it's always moving along with the character, as a mere spectator trying to keep up with the character. The instrumental effect on each series holds the rhythm – alternating between fast and slow cuts depending on what is required.
The campaign thus aims to encourage its audience to enjoy complete coverage of their school syllabi on time with the help of Notebook.
The in-house notebook team has worked for the successful outcome of these videos. The production was managed by the same team at Notebook that produces high-quality educational video content for the product.
Thus, these videos are created with the express purpose of making these young students and their parents know that someone out there does, indeed, understand them and their day to day challenges.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
