Digital
Schneider Electric plugs into India’s smart home boom with a power-packed portfolio
MUMBAI: Schneider Electric is flipping the switch on home innovation. The global energy and automation giant has juiced up its consumer electricals portfolio in India, targeting homeowners hungry for smarter, safer, and more stylish living.
With India’s residential market expected to grow at over 10 per cent CAGR, Schneider is betting big on its home vertical as a serious growth driver. And it’s not just about sockets and switches anymore — it’s about lifestyle. Enter: “Bring Home the Smart.” The company’s new integrated campaign aims to wire an emotional connect with homeowners, while also winning over architects, builders, retailers, and electricians.
The campaign ditches dull utility talk for something warmer — reimagining homes as sanctuaries where tech serves comfort, care, and quiet control. It’s about making smart homes feel less sci-fi and more soul-soothing.
Among the standout innovations is the Miluz Zeta switch range, now with an industry-first air quality indicator that monitors indoor pollution in real time. Also in the mix: motion-sensing LED foot lamps for safer midnight wanderings, and the Wiser Smart Home solution, which offers GPS-enabled appliance control and a slick energy management system — all designed for modern lives and Indian homes.
Backed by a three-pronged strategy — deeper channel partnerships, cutting-edge launches, and stronger consumer pull — Schneider Electric is clearly out to rewire the home automation conversation. And this time, it’s personal.
Schneider Electric India, vice president – Home & Distribution Sumati Sahgal added: “This is a defining moment in our journey to build stronger brand affinity with Indian consumers. Our switches and home automation range are thoughtfully designed to meet the evolving needs of today’s households—where design, convenience, safety, and sustainability go hand in hand. With ‘Bring Home the Smart’ campaign we aim to make smart living more accessible, intuitive, and delightful for every Indian home.”
Schneider Electric vice president – Marketing, Greater India, Rajat Abbi said “With our new ‘Bring Home the Smart Campaign’, we’re redefining smart living by shifting the narrative from complexity to intuitive comfort — where intelligent technology seamlessly integrates into everyday life, empowering consumers to focus on what truly matters. Through this integrated marketing campaign, our aim is to creatively communicate the differentiated value proposition of our innovative offers to our customers.”
o Film 1 showcasing Miluz Zeta Switches equipped with industry-first AQI Indicator:
o Film 2 showcasing Miluz Zeta motion-sensing LED foot lamps:
o Film 3 showcasing Wiser Smart Home automation –
Digital
Ethical AI must benefit society, not dominate it, says WFEB chief Sanjay Pradhan at IAA event
At Mumbai event, ethics expert urges businesses and governments to shape AI responsibly
MUMBAI: Artificial intelligence may be racing ahead at lightning speed, but its direction must still be guided by human conscience. That was the central message delivered by Sanjay Pradhan, president of the World Forum for Ethics in Business (WFEB), during the latest edition of IAA Conversations held in Mumbai.
The session was organised by the International Advertising Association (IAA) and the Artificial Intelligence Association of India (AIAI) in association with The Free Press Journal at the Free Press House on 7 March. Addressing a packed audience, Pradhan called for stronger ethical leadership to ensure AI remains a tool that benefits humanity rather than one that governs it.
“Artificial intelligence has rapidly become one of the most powerful technologies humanity has created,” Pradhan said. “It is unlocking breakthroughs in medicine, science and creativity at a pace unimaginable just a few years ago.”
But he warned that the same technology carries serious risks. AI, he noted, can amplify disinformation faster than facts can travel, compromise privacy, deepen discrimination and disrupt millions of livelihoods. Referencing concerns raised by AI pioneers such as Geoffrey Hinton, often called the godfather of AI, Pradhan stressed that the real challenge is not whether AI will shape the world, but whether humans will shape it with ethics and wisdom.
Structuring his talk around four guiding questions, why, what, how and who, Pradhan introduced the audience to WFEB’s emerging AI Ethics Partnership, a global platform aimed at advancing responsible artificial intelligence. He outlined four priority concerns that demand urgent attention: disinformation, bias and discrimination, data privacy and job security.
To make the idea of ethical AI easier to grasp, Pradhan offered a simple metaphor. Ethical AI, he said, is like a three layered cake. The outer layer represents the visible value ethical AI creates for businesses and society. The middle layer is organisational culture that moves ethics from written codes to everyday practice. The innermost layer, however, is the most crucial, the conscience of individual leaders.
Drawing from Indian philosophical thought through WFEB co-founder Ravi Shankar, Pradhan noted that while artificial intelligence can reproduce stored knowledge, true intelligence is boundless and rooted in conscience, creativity and compassion. Practices such as breathwork and meditation, he suggested, can help leaders develop the calm clarity needed for ethical decision making.
The event also featured a discussion with Maninder Adityaraj Singh, chief of staff and head of innovation at Rediffusion Brand Solutions Pvt Ltd, and Yash Johri, lawyer, Supreme Court of India.
Opening the session, IAA India chapter president Abhishek Karnani, highlighted the need for industries to understand and engage with AI responsibly.
“AI has to be befriended and understood,” added Rediffusion managing director and AIAI national convenor Sandeep Goyal. “Its ethical use will determine whether it becomes a friend or a foe.”
As AI continues to reshape industries and societies, Pradhan ended with a simple but powerful call to action. Businesses, governments and individuals must work together to ensure that the algorithms shaping the future reflect human values rather than just cold logic.
