Brands
Schaeffler India cracks down on counterfeit products with major raids
MUMBAI: Schaeffler India, has ramped up efforts to eliminate counterfeit bearings and components from the market. In collaboration with local authorities, its brand protection team has carried out multiple successful raids in Delhi, Mumbai, and Kolkata, seizing fake products falsely marked with Schaeffler’s FAG, INA, and LuK brands.
Counterfeit products pose a significant risk to operational safety and performance, leading Schaeffler to strengthen its enforcement measures. Working closely with law enforcement, the company is actively tracking and dismantling unauthorised supply chains dealing in fake Schaeffler products.
Schaeffler India MD & CEO Harsha Kadam said “At Schaeffler, quality and reliability are at the core of everything we do. Counterfeit products not only compromise safety and performance but also erode trust in the industry. We are committed to eliminating counterfeit products from the market by undertaking stringent legal action, conducting awareness campaigns, and empowering customers with the right tools to identify genuine Schaeffler products.”
Schaeffler India urges customers to stay vigilant and verify authenticity before purchasing. Key identification measures include, products feature a unique identification code and two-dimensional barcode on packaging, which can be verified using the Schaeffler Origincheck app, henuine Schaeffler products display precise logos, fonts, and laser-marked details, customers should buy only from Schaeffler-authorised distributors to ensure product authenticity.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
