MAM
Scarecrow wins Justbooks’ creative biz
MUMBAI: Bengaluru-based community library chain Justbooks Clc, owned by Strata Retail & Technology Services, has appointed Scarecrow Communications as its creative agency.
The account will be handled out of the agency‘s Mumbai office.
Justbooks intends to take operations across India by incorporating proven retail practices, like warehouse backed operations with centralised inventory and new generation technology usage like cloud hosted infrastructure with RFID enabled touchpoints to meet the ultimate goal of every library.
JustBooks founder and CEO R. Sundar Rajan said, “We are excited to partner with Scarecrow in our attempt to redefine libraries as a new generation platform connecting books and readers. Building a brand around a traditional neighbourhood service can present lot of interesting challenges and we look forward to work with the creative team at Scarecrow in getting people back to reading.”
Scarecrow Communications founder director Raghu Bhat said, “Justbooks is our first ever client from Bengaluru. This is a huge moment for Scarecrow. Being a book lover myself, it will be doubly satisfying if our campaigns succeed in making more people visit Justbooks, which has the most charming libraries I have ever seen.”
Scarecrow recently bagged the corporate account for Religare.
AD Agencies
Tawana Burnett to lead social and influencer jury at Abby Awards 2026
Meta’s Apac leader takes the reins for Abby Awards, adding flair to social content
MUMBAI: Tawana Burnett, Meta’s Head of Top Accounts and Agencies for Apac, has been named jury chair for the new social content and influencer ,arketing category at the Abby Awards 2026, powered by The One Club | The One Show.
With a 25-year career spanning the US, EMEA, Latam, and Apac, Tawana has worked on campaigns for some of the world’s biggest brands and leading advertising agencies. At Meta, she guides CMOs, business leaders, and agencies on harnessing digital and emerging advertising solutions to accelerate brand growth.
Before joining Meta, Tawana led award-winning product teams at Intuit, LeapFrog, Johnson & Johnson, and Pfizer, helping launch iconic products including QuickBooks, Listerine, Advil, and ChapStick.
A champion of diversity, she was featured in Adweek’s Women Trailblazers in 2019 for mentoring more than 15 women-led startups and for her work on the #biascorrect campaign that promotes women in leadership. She was also recognised in Ad Age’s Global Leading Women Class of 2023, The List in 2024, and served as juror for Spikes Asia and Mad Stars 2024.
Tawana has held leadership roles in the Singapore Inclusion Council at Meta, the IAB SouthEast Asia & India Board, and currently serves on the boards of IAA SEA and the Ronald McDonald House in New York City. Originally from New York, she now lives in Singapore with her husband and daughter.
The Abby Awards 2026, presented by The One Club | The One Show, will be held during Goafest 2026 from 20 to 22 May in Goa, celebrating creativity across the region.
